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Agency Network: 
Published/Aired: 
July 2008
Mercedes Direct Ad -  Star

Description

Direct advertisement created by Ponto de Criacao, Brazil for Mercedes, within the category: Automotive.

Caption

Let the star shine from above.

Advertising Agency: Ponto de Criacao, Sao Paulo, Brazil
Creative Director: Guto Araki
Art Director: Cristiano Canguçu
Copywriter: Angela Ribeiro
Producer: Claudia Malzone
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sloppy4's picture

i do believe the 3 kings were following the mercedes benz logo to find baby jesus, so this seems a natural.

sloppy4
Activity Score 1492
ChuckNorris's picture

I just wonder who would put that on top of their Christmas tree.

ChuckNorris
Activity Score 834
Creative Director
thirty6chambers's picture

probably the same guy who wears a burberry patterned everything.

thirty6chambers
Activity Score 1464
Art Director
Crisp One's picture

the douches who wear those blue tooth things in their ear everywhere they go would for suuurrree!

Crisp One
Activity Score 2005
Other at New York
lucyinthesky's picture

If you live in Romania the answer for that is simple: those who wear thick golden chains around their necks, that poison 3 streets at a time with shity music coming out of their mercedes-es...

lucyinthesky
Activity Score 44
Copywriter
theanc's picture

Hahahaha.
You deserve a Lion for this comment.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

Dusan Zica's picture

the same ones as in Serbia, friend.

Dusan Zica
Activity Score 116
Copywriter
Frits Harkema's picture

Exactly the Christmas spirit. Well captured.

Frits Harkema
Activity Score 713
Antwerpen
Copydog's picture

LOL. For true fans! :D

Copydog
Activity Score 129
Copywriter at Copywriter / Publicis, Slovenia
consolidated.db's picture

dozens of emails. well worth it then.

consolidated.db
Activity Score 545
Copywriter at Ad Land
brittany_cocoon's picture

This is the kind of thing people like Naomi Klein ("No Logo") would throw up at. Good for internal customer loyalty - but you've gotta be a pretty big...oh the words I could use...we'll say, 'fan', of Mercedes to actually put this up.

brittany_cocoon
Activity Score 134
Cocoon Branding
Guest's picture

Nicely done, very cool..

Sadly remarks on the materialistic nature that Christmas is.

Guest
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