Undeliverable Letter

December 2010

Direct advertisment created by Demner Merlicek & Bergmann, Austria for Media 1, within the category: Media.

Advertising Agency: Demner, Merlicek und Bergmann, Vienna, Austria
Creative Director: Francesco Bestagno
Copywriter: Alexander Hofmann
Art Director: Francesco Bestagno
Graphics: Claudia Strauss
Account Manager: Siegfried Kaufmann

Comments (11)

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jackmancer2017's picture

Heh, I like it. Good way to get at a CEO's desk.

tamer samy's picture
tamer samy
Activity Score 681

Very smart idea :)

CuriousPencil's picture
Activity Score 4225

Very, VERY clever, well done on sending out a free idea to the world's thieves, er, 'collectors of good ideas.'

sirvan's picture
Activity Score 29860

This is a "tactic". And although it gets through the usual firewall, I'm not sure the ultimate recipient would appreciate it.

The same thing has been done, less creatively, with FedEx for years. Junior Creatives getting their books to CDs, etc.


"I love some things, and don't love some other things."

Guest's picture

They got a 14% response rate (resulting in media pitches). That's huge.

Guest's picture

i don't think that the ceo's assistant will leave the letter unopened.. they are used to handle classified and private stuff. so this remains a neat little award stunt.

Guest's picture

already done.

Guest's picture

it's not copy-writing tactic to get a new job. that's not "cute". CEO's refer to it as fraud!

morse's picture
Activity Score 18024

Very smart. Some CEOs will appreciate it. Others will feel that their time is wasted.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Dzsoi's picture
Activity Score 8532

I don't know... CEOs appreciate when somebody else is sending letters in their names - even to fake addresses? Risky, daring & fcking clever.

Guest's picture

Nicely done. This worked in their favour with many CEO's as they got some pitches.