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Undeliverable Letter

Published/Aired: 
December 2010
Media 1 Direct Ad -  Undeliverable Letter

Description

Direct advertisement created by Demner Merlicek & Bergmann, Austria for Media 1, within the category: Media.

Advertising Agency: Demner, Merlicek und Bergmann, Vienna, Austria
Creative Director: Francesco Bestagno
Copywriter: Alexander Hofmann
Art Director: Francesco Bestagno
Graphics: Claudia Strauss
Account Manager: Siegfried Kaufmann
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jackmancer2017's picture

Heh, I like it. Good way to get at a CEO's desk.

jackmancer2017
tamer samy's picture

Very smart idea :)

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

CuriousPencil's picture

Very, VERY clever, well done on sending out a free idea to the world's thieves, er, 'collectors of good ideas.'

CuriousPencil
Activity Score 4225
Copywriter
sirvan's picture

This is a "tactic". And although it gets through the usual firewall, I'm not sure the ultimate recipient would appreciate it.

The same thing has been done, less creatively, with FedEx for years. Junior Creatives getting their books to CDs, etc.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

They got a 14% response rate (resulting in media pitches). That's huge.

Guest
Guest's picture

i don't think that the ceo's assistant will leave the letter unopened.. they are used to handle classified and private stuff. so this remains a neat little award stunt.

Guest
Guest's picture

already done.

Guest
Guest's picture

it's not copy-writing tactic to get a new job. that's not "cute". CEO's refer to it as fraud!

Guest
morse's picture

Very smart. Some CEOs will appreciate it. Others will feel that their time is wasted.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Dzsoi's picture

I don't know... CEOs appreciate when somebody else is sending letters in their names - even to fake addresses? Risky, daring & fcking clever.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Guest's picture

Nicely done. This worked in their favour with many CEO's as they got some pitches.

Guest
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