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Russian dolls

Agency Network: 
Published/Aired: 
March 2010
McDonald's Direct Ad -  Russian dolls

Description

During the Olympic Winter Games in Vancouver, the Russia House was located right across the street from a flagship McDonald¹s location. These Big Mac boxes based on matyroshka, a set of traditional Russian dolls that decrease in size and fit one inside the other, were sent over to welcome them. Inside the final and smallest Big Mac box was a coupon for free food written in Cyrillic. 100s of sets of boxes were then placed in McDonald¹s take-out bags and dropped off at the Russia House for members of the Russian delegation.

Direct advertisement created by Cossette, Canada for McDonald's, within the category: Food.

Advertising Agency: Cossette, Vancouver, Canada
Creative Director: Bryan Collins
Creative Director: Rob Sweetman
Art Director: Scott Schneider
Copywriter: Jeff Shorkey
Designer: Rob Horsman
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dsklan's picture

very nice, but not the biggest audience!

dsklan
Activity Score 1926
Art Director at homeshop
CrackerJackFlash's picture

шикарный

CrackerJackFlash
Activity Score 19601
Creative Director |

www.crackerjackflash.com

royschellekens's picture

Agree with CrackerJackMedia!

royschellekens
Activity Score 390
Art Director at Art Director |

http://twitter.com/royschellekens

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Adaddicted's picture

He said its elegant ; )

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Marlus Lau's picture

Yeah, now you really see how big mac is small!

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
xcreativity's picture

I think its ok for the given audience. good metaphor

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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silvi's picture

Expensive but creative

silvi
Activity Score 4172
Copywriter
JLL's picture

several sizes of fat...

Good idea!

JLL
Activity Score 390
Director of Creation - Copywriter
alejulimaty's picture

creative idea for a weird target, how many big macs do you think athletes eat during a winter olympic?

alejulimaty
Activity Score 842
brother buenos aires
ssguixi's picture

why does it look like a open sliced onion?

ssguixi
Activity Score 213
Art Director at Y&R
sintra's picture

nice

sintra
Activity Score 699
Administrative
Guest's picture

So they delivered 100 bags of wasted cartons? That a last is authentic.

Guest
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