Made on the spot

Agency Network: 
May 2011
McDonald's Direct Ad -  Made on the spot


Direct advertisement created by TBWA, Israel for McDonald's, within the category: Food.

Advertising Agency: Yehoshua TBWA, Israel
Executive Creative Director: Edo Kariv
Creative Leader: Amit Stoler
Copywriter: Nava Ben Moshe
Art Director: Udi Ovadia
VP Clients: Erez Barkats
Account Supervisor: Mor Yunis
Studio: Assaf Masud
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morse's picture

I don't understand how a cutting board communicates fresh. It could be a cutting board from last year...

Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jagadeesh's picture


Activity Score 743
ace85le's picture

Doesn't look very hygienic.

Activity Score 3935
Marketing Manager |


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

axeanne_123's picture

yikes...i do not want to be reminded of this image with my the two comments above, I agree.

Activity Score 23
Kriativity's picture

i like it..

Activity Score 414
Wordnerd's picture

Idea is not bad, but come on: you are not sitting in grandmas kitchen but in an antiseptic easy to clean mc donalds. this won't convice too many people.

Activity Score 6692
Lioraran's picture

I guess that that non of you has ever cut a salad...
This wooden cuuting board is the best symbol for a fresh salad, and if you've ever cut a salad in you home kitchen you would understand it.
believe me, it looks amazing...

And one more thing for Wordnerd - if you want I can send you a picture of one of Mcdonald's branches in Israel. You will see it there...

Activity Score 12
Planner at Tbwa
CommandZ's picture

I don't need to see a picture of a McDonalds in Israel to know this idea is neither good, nor "fresh".

Activity Score 2498
Creative Director
Hahalexander's picture

it's just another way of saying that the salad is made on the spot, you could just write it on the placemats also for McDonalds to convince me that something is fresh and made on the spot they will have to come up with a better idea

Activity Score 140
Sint-Lucas Visual Arts
Winged's picture

it has no reference to being fresh....not much of an impressive campaign..

Activity Score 23
Copywriter at Orion Communications |


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