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Miniature magazines

Campaign
Agency Network: 
Published/Aired: 
March 2009
Masa Direct Ad -  Miniature magazines

Also From This Campaign 2

Description

Direct advertisement created by TBWA, Saudi Arabia for Masa, within the category: Professional Services.

Caption

Rats can take over your house before you even know it.

Advertising Agency: TBWA\RAAD Saudi Arabia
Creative Director: Saadi Alkouatli
Creative Group Head: Walid Kotb
Art Directors: Saher Khan, Akram Alamoudi
Photographer: Getty
Account Executive: Zeina Tabbara
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Visualizit's picture

:) this makes it up for the (salt jar) ad! This DM would make me call them for sure!

Visualizit
Activity Score 28
Visualizit Creative Productions
Guest's picture

The Rat's Magzines content is a gem. Great effort in the "minor" details indeed.

Guest
Guest's picture

I like it. Very nice idea. Same insight as the 'don't let them make themselves at home' print campaign that did quite well recently, but a fresher, better idea and execution. Not that awards are a be all and end all, but this should do well. Well done all.

Guest
silvertongue's picture
silvertongue
Activity Score 555
Copywriter
MindZoo's picture

It is possible that this was an original idea even though it is really similar to the Raid ad...but in any case execution was excellent and the magazines are a nice twist. Won't rate cause I'm not sure this was original.

MindZoo
Activity Score 119
Other at Boomtown Productions
tagleby's picture

It look Great idea... realy I like it..

tagleby
Activity Score 19
TBWA
jorge00's picture

great Idea, lots of attention to detail, but it does look like the raid DM...

jorge00
Activity Score 76
Art Director at TBWA Dom. Rep.
Guest's picture

Great idea and its not similar to raid idiot.. by the way this campaign won a gold and a silver in Dubai Lynx and one crystal.. i can smell a cannes lion nshalla

Guest
silvertongue's picture

Really? So both use miniature objects 'mailed' to pests in order to advertise pest control and you think they aren't similar?

Think before you call other people 'idiot.'

silvertongue
Activity Score 555
Copywriter
NatalieM's picture

This is an awesome piece. I would definitely flip through this read.

-Natalie
www.topolewski.net
http://nataliemarion.wordpress.com

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Blair Semenoff's picture

First time I've seen something like this so I like it.

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
icanthink's picture

i like this. GOOD IDEA.

icanthink
Activity Score 270
Creative Director
hesham00's picture

like it.. good idea

www.heshamsamir.com

hesham00
Activity Score 48
Creative Director at TBWA\Saudi |

.............................................................
www.heshamsamir.com

Guest's picture

This baby was shortlisted in Cannes yesterday and got 2 bronze world medals in NYF and a gold and a silver in Dubai Lynx. Great job TBWA\Saudi Arabia!

Guest
Liverpudillian's picture

Funny ... i like it

Liverpudillian
Activity Score 58
Graphic Designer
thomasaden's picture

This is very great job to make people pest free. I appreciate your job Masa. In case anyone wants a pest control service in Dallas, kindly contact at: http://www.gotbugs.com/

thomasaden
Activity Score 2
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