Fragrance Pairs

Agency Network: 
October 2012
Marionnaud Direct Ad -  Fragrance Pairs


Marionnaud, one of Europe’s largest perfume retailers, celebrated “10 years’ expertise in fragrance”. For the jubilee we created a very special staff incentive: the first Memory game without pictures. The cards had been finished with a fragrance coating. When rubbed, the cards

Direct advertisement created by BBDO, Switzerland for Marionnaud, within the category: Health.


The only memory game without pictures.

Advertising Agency: Wirz/BBDO, Zurich, Switzerland
Executive Creative Director: Philipp Skrabal
Art Director: Barbara Hartmann
Copywriter: Marietta Mügge
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Meredith Singh's picture


Did they know when they got it right? Are the cards numbered and is there an answer sheet?

Meredith Singh
Activity Score 407
Art Director
kleenex's picture

Concept looks cool.

Activity Score 51166
Web Designer/Developer
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