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Published/Aired: 
January 2012
Mariner Boating Holidays Direct Ad -  Tie a Knot

Description

This direct mail piece, created by Kastner & Partners for their client Mariner Boating Holidays, demonstrates how easy it is to go sailing. As the card is opened, the reader ties a perfect knot.

Direct advertisement created by Kastner & Partners, Australia for Mariner Boating Holidays, within the category: Transport.

Advertising Agency: Kastner & Partners, Sydney, Australia
Creative Director / Copywriter: Ben O'Brien
Art Director: Daniel Foster
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tomt's picture

Hate to say it's done, but when it's done, i'ts done.

http://www.bforbel.com/2011/12/awesome-tying-knot-wedding-invitation.html

tomt
Activity Score 10

"...yes it´s true........i´m here..."

thedesignaddict's picture

Ouch!

thedesignaddict
Activity Score 5403
Art Director at Freelance
NicoCiego's picture

yep. a rip off.

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
Columbo's picture

The wedding invite is an obvious thing to do with the knot.. this brings a lot more to it. It's easy to do. It's actually a different idea.

Columbo
Activity Score 2
thedesignaddict's picture

Different? Really?

thedesignaddict
Activity Score 5403
Art Director at Freelance
sirvan's picture

Agree that it's a "better" client for this execution.

In that, if I had the idea of doing the knot, and I had to choose between the wedding invite and this, I'd choose this.

But the wedding invite came first. Which is unfortunate for these guys.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

tomt's picture

yep, this is better, but it's easier to improve an idea than starting one from cero, i think the invitation guys started it from cero.

tomt
Activity Score 10

"...yes it´s true........i´m here..."

_tj_'s picture

I disagree. I think it's a MUCH stronger concept for the wedding invite.

But that really comes down to personal preference, I suppose.

_tj_
Activity Score 133
Copywriter at tamm + kit |

tjarch.ca | good copy/bad copy

Notorious's picture

what if im not into sailing?

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

sambuca's picture

than you are not the target group?!?!?

sambuca
Activity Score 1066
Art Director at tolingo GmbH
mrMagic's picture

Then learning the knot might make you try.

mrMagic
Activity Score 798
Graphic Designer at RES Group
MicheleVirgilio's picture

Not so bad.

MicheleVirgilio
Activity Score 2617
kleenex's picture

I like the concept.

kleenex
Activity Score 51078
Web Designer/Developer
danielchapman's picture

It loses me at 'youre qualified'. I didn't do anything except open the card. There's a logical leap happening there, which makes it feel disingenuous.

The proposition would be stronger if it said 'its that easy'.

danielchapman
Activity Score 292
kalpesh78's picture

I'm not a copy cuy but shouldn't the line inside the card be. "you are now qualified"?

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

DEVILS eYe_01's picture

wud agree this for a wedding ... !!
but excuse me.. wats new & diffrent !

DEVILS eYe_01
Activity Score 62
mumbai/ coimbatore
alaaelalfi's picture

Yes

alaaelalfi
Activity Score 40
Art Director at UPS
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