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Sofa Week, Popcorn Sofa

Agency Network: 
Published/Aired: 
May 2011
Magazine Luiza Direct Ad -  Sofa Week, Popcorn Sofa

Description

Planner Daniela Bombonato

Direct advertisement created by Ogilvy, Brazil for Magazine Luiza, within the category: Media.

Advertising Agency: Ogilvy, Brazil
Executive Creative Director: Anselmo Ramos
Creative Director: Eduardo Marques
Copywriters: Hugo Veiga, Eduardo Marques
Art Directors: Bruno Ribeiro, Diego Machado, Pedro Izique
Producer: Antonio Carlos
Illustrator: Diego Machado
Account General Director: Daniela Paris
Account Directors: Alessandro Viçoso, Roberta Meschiatti
Account Manager: Daiane Bernardes
Producer: Antonio Carlos
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createwitty's picture

who can come up wid an idea of a popcorn sofa...interesting, unique, creative...

createwitty
Activity Score 204
Winter's picture

simple, relevant, memorable. :D and i want one

Winter
Activity Score 77
Ngee Ann Polytechnic, School of Film & Media Studies, Diploma in Advertising & Public Relations, Currently having an internship in Ogilvy & Mather Singapore, Redworks Interactive
jackmancer2017's picture

Simple and somewhat relevant yes, but it doesn't fully fulfill the claim it's more comfortable. But it's an entertaining way to get attention to the brand though :)

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
Mr. Green's picture

Unexpectedly yummy! Love it.

Mr. Green
Activity Score 114
Art Director at Porco Preto advertising
tirthomitro's picture

simplicity at its level best

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

heyhami's picture

Hmmmm...really ausam......:)

heyhami
Activity Score 2
Graphic Designer at BS in Mass Communication
KOWU's picture

hahahaha, seis tao usando muita droga galera!!!!

KOWU
Activity Score 111
Miami Ad School Europe
Prof's picture

thats an expensive give-away ;)

still very cool.

Prof
Activity Score 1449
Copywriter |

Quite really.

Davai's picture

Very nice

Davai
Activity Score 618
Copywriter
antoniobac's picture

made out of 100% pure awesomeness

antoniobac
Activity Score 192
PUCP
Mr. ok's picture

ok

Mr. ok
Activity Score 37
Art Director
bragajunior's picture

Perfeito! Porque não pensei nisto antes ;)

bragajunior
Activity Score 3
Art Director
comandohector's picture

Just Amazing!!!

comandohector
Activity Score 6
Copywriter at Euro RSCG Colombia
Kriativity's picture

ha!i like like!

Kriativity
Activity Score 414
enigmabra's picture

F***...that was genius!!!

enigmabra
Activity Score 58
Art Director at Uni-FACEF
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