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The Key To The Enigma, Cards

Campaign
Agency Network: 
Published/Aired: 
January 2010

Description

Direct advertisement created by Publicis, Brazil for Lost, within the category: Recreation, Leisure.

Advertising Agency: Publicis, Sao Paulo, Brazil
Creative Directors: Hugo Rodrigues, Kevin Zung
Art Director: Sidney Araújo
Copywriter: Marcelo Sato
Illustrators: Daniel Leão, Alexandre Calvin
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capywriter's picture

I definitely see people collecting these. If it works to reconnect with the series... no idea...

capywriter
Activity Score 5509
Copywriter at Freelance
Guest's picture

Great idea!

Guest
Phil Lestino's picture

Probably a lost cause.......

Phil Lestino
Activity Score 1684
Guest's picture

It`s a really nice idea!!

(would be even better if they had taught me what the freaking numbers were about! hehe)

Cool...really liked it!

Guest
Jupiter's picture

nothing fantastic abt this one...

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

Guest's picture

This work was very successful in Brazil. Via twitter via the places where you get every cad who composed this image. I have collected. I love LOST. I loved this brilliant campaign.

Guest
Guest's picture

All the mysteries of LOST in a single image. Loved. I have the poster.

Guest
Guest's picture

These cards are beautiful. Beautiful art direction. Wonderful idea.

Guest
Guest's picture

All the mysteries of LOST in a single image. Loved. I have the poster.

Guest
AssassinX's picture

I'd love to collect all these cards

AssassinX
Activity Score 1329
Guest's picture

very nice.

Guest
Guest's picture

Very good this year. Was very successful in Brazil. Should have participated in the Cannes Festival.

Guest
Guest's picture

These cards are beautiful. I love this campaign. Rio de Janeiro stopped to collect.

Guest
Guest's picture

wonderful idea! Lost deserved this campaign. She made me stay glued in front of the TV to see the final moments of LOST. Congratulations.

Guest
Guest's picture

axn by twitter, came a list of places where each was part of the poster in the form of a postcard. Fantastic!!

Guest
Guest's picture

Only one thing made me appreciate even more this year. Knowing now that she is Brazilian. Uhuuuuuuuu!!

Guest
Guest's picture

very good.

Guest
Guest's picture

A friend told me that they took 3 mese to mount that image. It has all the mysteries of LOST when I saw, I fell in love.

Guest
Guest's picture

I already liked these postcards before they know they were Brazilians. Now I was prouder still. It is my great memories of LOST. I have all.

Guest
Guest's picture

The ads you also collected. In each magazine skirt a piece of the poster. And they were all completed to mount that image. I made friends with the newsman to close my collection. I love this campaign.

Guest
Guest's picture

I also have collected these cards with all the puzzles in the series LOST, I think the whole of Brazil collected. Very good.

Guest
Guest's picture

It was a very different way of using these cards. Very cool.

Guest
Guest's picture

For a series LOST be so complex, nobody remembered all the puzzles, this campaign has helped us to remember all the mysteries. I think this is a great idea.

Guest
Guest's picture

I make my comments above. Who saw that this campaign has generated in Brazil, is very impressed. A pity it had not been entered in the Cannes Festival.

Guest
Guest's picture

This image recalls the art of BOSCH, Hieronymus, do not you not? Either way is very good indeed.

Guest
Guest's picture

Impressive. This very complex picture. I downloaded the poster in high-resolution.
It has all the mysteries themselves. Congratulations.

Guest
Guest's picture

Very cool. Different. Simple. And fantastic!

Guest
Guest's picture

Beautiful, enigmatic. Same series. It was in my opinion the best campaign for LOST. Congratulations!

Guest
Guest's picture

These cards are very well printed. Collector same thing. Managed to keep everyone. Parbéns publicis campaign.

Guest
Guest's picture

Simple idea and fantastic image.

Guest
Guest's picture

Although the image is very complex the idea is very simple. I liked it.

Guest
Guest's picture

En dépit de quelques commentaires exagérés là, j'ai bien aimé

Guest
Guest's picture

Very different. Difficult even to say whether it is good or not. I get the "good"

Guest
Guest's picture

Different image and different idea. Very good.

Guest
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