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Dozer's picture

like it!!! great idea!!

Dozer
Activity Score 149
efox5's picture

I think it's a true story

efox5
Activity Score 85
andrej dwin's picture

should be a true story. else it wouldn't make sense.
nice idea, though it took me a long time thinking about it to decide whether I liked it or not... anyway the unanswered question that's important stays "how was it distributed?"

andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells
http://www.adarena.net

paige.calvert@ddbcanada.com's picture

The toothbrush and other ambient items (A hairbrush full of hair and a message "people with anorexia lose much more than weight" and a spool of thread, revealing "in an effort to end a self-destructive cycle of binging and purging Monica D. passed out attempting to sew her lips shut") were placed in department store change rooms and restaurant washrooms in Vancouver. All stories are based on true confessions by eating disorder sufferers.

paige.calvert@d...
Activity Score 21
Other
AD1014's picture

so, she broke a toothbrush off in her mouth trying to make herself puke? what a cheap toothbrush.
oh, and who cares....?

AD1014
Activity Score 307
Graphic Designer at nyc
XL's picture

You are a tool. Shut the fuck up already.

XL
Activity Score 214
TrainRunner's picture

that was childish.

TrainRunner
Activity Score 225
Art Director
CGilb09's picture

Lol, I agree. Who cares? I don't.

CGilb09
Activity Score 572
Northlich/ University of Cincinnati |

Tweet tweet: @ThisAbility

creativemonkey's picture

Did this lie around on the street, or was anything done to make the 'Exhibit A'-like feel of the object seem more at place?
If so, it's quite an eye-opener, but only then.

----------------------------

creativemonkey
Activity Score 21
Copywriter at Charities |

The best ideas come in one size: big!

paige.calvert@ddbcanada.com's picture

The toothbrush and other ambient items (A hairbrush full of hair and a message "people with anorexia lose much more than weight" and a spool of thread, revealing "in an effort to end a self-destructive cycle of binging and purging Monica D. passed out attempting to sew her lips shut") were placed in department store change rooms and restaurant washrooms in Vancouver. All stories are based on true confessions by eating disorder sufferers.

The ambient items were also on display at a media event (where this image was taken) to launch the campaign.

paige.calvert@d...
Activity Score 21
Other
Blahg's picture

Fantastic campaign though I agree with AdWeeks subtle criticism that male eating disorders were overlooked. You know however that you've created a fantastic campaign when the only thing people have to criticize it for are that they wished it could have been delivered to more audiences.

Congratulations DDB Canada.

Blahg
Activity Score 616
Copywriter
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