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Recycle seal

Agency Network: 
Published/Aired: 
January 2011
Liwa Direct Ad -  Recycle seal

Description

When Liwa shifted its office to a new address, the agency came up with a unique way to use its existing stationery and make a statement at the same time. A ‘recycle’ seal was created with the new telephone and fax numbers plus a subtle environmental message.

Direct advertisement created by Liwa, United Arab Emirates for Liwa, within the category: Agency Self-Promo.

Caption

Our numbers have changed. Not our eco-commitment.

Advertising Agency: Liwa Advertising, Dubai, UAE
Creative Directors: Suhas Rege, Vijay Kumar
Art Director: Navkriti Shrikhande
Copywriter: Vijay Kumar
Additional credits: Sagar Rege
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Highest Rated

Mark F's picture

tramp stamp

Mark F
Activity Score 15
writersblog's picture

Quite a clever way of using the medium as the message.

writersblog
Activity Score 553
Copywriter
jackmancer2017's picture

Nice yeah, but is "environmental friendly" a good USP for an advertising agency?

jackmancer2017
bricard's picture

I see your point, but this doesn't necessarily mean that being environmentally friendly is their primary focus. A lot of companies are committed to helping the environment, and making it known, but that's not their unique selling proposition. Then again, prospective clients who view eco-commitment as their own USP may now be more inclined to hire Liwa and be associated with them.

bricard
Activity Score 189
jackmancer2017's picture

I was merely questioning it. "Environmentally friendly" seems to be an interchangeable USP for any company nowadays, was wondering if that's for an ad agency as well. I suppose it doesn't hurt indeed.

jackmancer2017
Ron Burgundy's picture

"our ideas emit zero emissions "....ayuk!

Ron Burgundy
Activity Score 1630
Art Director at Southern California
alexcov's picture

Means recycling refused ideas.
Cool idea thaw, pity its not for adv.

alexcov
Activity Score 8
Art Director
Wordnerd's picture

cool idea, message and even saves money. witty

Wordnerd
Activity Score 6692
Copywriter
Lazarus's picture

Okay. Not bad. Actually good. Cheers.

Lazarus
Activity Score 1536
Creative Director
Jonattan's picture

that's recycling

Jonattan
Activity Score 70

Just do it

Mark F's picture

tramp stamp

Mark F
Activity Score 15
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