Branded Content

Agency Network: 
January 2013

Brief: Branded Content with its long format storytelling - as compared to conventional television commercials - needed to be brought alive and put into perspective. The task was to excite prospective clients about Branded Content and get them to commission projects.

Solution: An empty film can that indicates the change under way in the video space - the shift from expensive celluloid to inexpensive digital. The creative solution emphasizes the fact that clients end up getting more value for lesser investments.

Direct advertisment created by Liwa, United Arab Emirates for Liwa, within the category: Agency Self-Promo.

Advertising Agency: Liwa Advertising, Dubai, UAE
Executive Creative Director: Vijay Kumar
Creative Group Head / Art Director: Navkriti Shrikhande
Copywriter: Vijay Kumar

Comments (6)

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kleenex's picture
Activity Score 51022

Did the solution work??

morse's picture
Activity Score 18024

Like the idea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

the_lizard_king's picture
Activity Score 1257

The idea is pretty much like the film can... empty. Sorry but i really didn't like it!

And then GOD said...
Let there be creativity!!!

jackblack's picture
Activity Score 2357

The idea definitely belonged in the can. The trash can.

MightyPackage's picture
Activity Score 10

It is kind of clever but a bit too dark. You have got it canned, however!

integrityuae's picture
Activity Score 2

Thanks guys..!! the solution works perfectly to me.. :)