Branded Content

Agency Network: 
January 2013
Liwa Direct Ad -  Branded Content


Brief: Branded Content with its long format storytelling - as compared to conventional television commercials - needed to be brought alive and put into perspective. The task was to excite prospective clients about Branded Content and get them to commission projects.

Solution: An empty film can that indicates the change under way in the video space - the shift from expensive celluloid to inexpensive digital. The creative solution emphasizes the fact that clients end up getting more value for lesser investments.

Direct advertisement created by Liwa, United Arab Emirates for Liwa, within the category: Agency Self-Promo.

Advertising Agency: Liwa Advertising, Dubai, UAE
Executive Creative Director: Vijay Kumar
Creative Group Head / Art Director: Navkriti Shrikhande
Copywriter: Vijay Kumar
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kleenex's picture

Did the solution work??

Activity Score 51110
Web Designer/Developer
morse's picture

Like the idea.

Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

the_lizard_king's picture

The idea is pretty much like the film can... empty. Sorry but i really didn't like it!

Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

jackblack's picture

The idea definitely belonged in the can. The trash can.

Activity Score 2357
Art Director
MightyPackage's picture

It is kind of clever but a bit too dark. You have got it canned, however!

Activity Score 10
Marketing Manager |

Mighty Package

integrityuae's picture

Thanks guys..!! the solution works perfectly to me.. :)

Activity Score 2
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