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Flipbook with Bad Breath

Agency Network: 
Published/Aired: 
March 2012
Listerine Direct Ad -  Flipbook with Bad Breath

Description

Direct advertisement created by JWT, Hong Kong for Listerine, within the category: Health.

Caption

Prepare for a breathtaking moment.

Case video: http://www.youtube.com/watch?v=relyAhJ520o
Advertising Agency: http://www.jwt.com/jwthongkong">JWT, Hong Kong
Creative Directors: http://adsoftheworld.com/creative/barbara_fu">Barbara Fu, http://adsoftheworld.com/creative/bobby_chiu">Bobby Chiu, http://adsoftheworld.com/creative/henry_lim">Henry Lim, http://adsoftheworld.com/creative/sly_song">Sly Song
Art Directors: http://adsoftheworld.com/creative/bobby_chiu">Bobby Chiu, http://adsoftheworld.com/creative/axel_lam">Axel Lam, http://adsoftheworld.com/creative/jason_lam">Jason Lam
Copywriter: http://adsoftheworld.com/creative/henry_lim">Henry Lim
Photographer: http://adsoftheworld.com/creative/jonathan_wong">Jonathan Wong
Retoucher: http://adsoftheworld.com/creative/jacky_lam">Jacky Lam
Production Manager: Jimmy Pong
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Highest Rated

jimmymars's picture

Wouldn't it have been simpler to make it smell minty fresh?

jimmymars
Activity Score 58
Art Director at Goldstoff & Mars
kleenex's picture

Seems good.

kleenex
Activity Score 51110
Web Designer/Developer
chicagohour's picture

nice...

chicagohour
Activity Score 384
Copywriter |

Hmmmmm

jackblack's picture

Nice little diddy. One for the scams.

jackblack
Activity Score 2357
Art Director
Quickgun's picture

Wow.... This is Brilliant!

Quickgun
Activity Score 427
Art Director at Bangalore
fotdot's picture

An ad that stink! hahaha.

fotdot
Activity Score 673
Creative Director
theanc's picture

Isn't that too much and too expensive for just an ok idea? I mean, you have to produce tons of booklets (with a lot of pages to produce the effect) with this scent and then you have to reach people somehow and make them use the booklet. And, in the end, they just have a product sample? I like the idead behind, the effect of the bad breath happening, but it's not that big deal to justify so much steps.

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

feysal's picture

genius!!!

feysal
Activity Score 2571
Art Director at Zilojo |

groovy baby!

zebraxas's picture

Simply Great!

zebraxas
Activity Score 88
Copywriter
jimmymars's picture

Wouldn't it have been simpler to make it smell minty fresh?

jimmymars
Activity Score 58
Art Director at Goldstoff & Mars
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