Pop-up closet

Agency Network: 
January 2010
Levi's Direct Ad -  Pop-up closet


Direct advertisement created by Mortierbrigade, Belgium for Levi's, within the category: Fashion.

Advertising Agency: Mortierbrigade, Belgium
Producer: Veerle de Vos
Creative Direction: Jens Mortier, Joost Berends, Philippe Deceuster
Creatives: Tim Arts & Stefan van den Boogaard
Designer: Daan de Haan
Illustrator: Marianne Lock
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keithstoeckeler's picture

Someone is going to run with this concept and brand it as dorm/student furniture. It's too good not to.
Very creative thinking.

Activity Score 425
Marlus Lau's picture

What a terrible song, but very nice idea. Very well.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
thedesignaddict's picture

Interesting, but I am not sure how this benefits the brand? How & where is it meant to be used?

Activity Score 5403
Art Director at Freelance
michdec's picture

I want one! Not really sure why 'cause I'm sure it won't really work - but it's cool!
Can you buy them in-store or what?

Activity Score 440
TimArts's picture

@thedesignaddict: It's a direct mailing to editor in chief of 6 of the most popular womans magazines in the Netherlands and Belgium. The card is handwritten and the closet filled with clothes.

@michde It really works!

Activity Score 3
thedesignaddict's picture

Thanks, that information is vital to understanding the 'idea'. Nice work. I like it.

Activity Score 5403
Art Director at Freelance
michdec's picture

Amazing! thanks!:D

Activity Score 440
alejulimaty's picture

brilliant. i wish i had one

Activity Score 842
brother buenos aires
flanders's picture

I dont think that is impressive, honestly. Sorry

Activity Score 34
Art Director
salamandos's picture

the art project is already older.

look on the internet -> adapt

Activity Score 1947
Art Director
chris myles's picture

the Levis closest thing is very creative. Well done Levis.

chris myles
Activity Score 429
Napier University
amchamas's picture

i like it. i would consider it packaging design.

Activity Score 92
Art Director
anHiiieeta's picture

get me one;)

Activity Score 328
Art Director
Blackvertising's picture


Activity Score 35
Art Director
badvertising's picture

very cool

Activity Score 66
Copywriter at Y&R San Francisco
MarieMarie's picture


Activity Score 6
fruvru's picture

soooo nice
what`s the song?

Activity Score 3
sandhya rao's picture

i did'nt like this ad but i liked levi's pop-up closet

sandhya rao
Activity Score 217
lynnholilin's picture

reminds me of one of those DIY kid's playhouse made of cardboard. i had one of those when i was little, SO fun to play in them :-)

Activity Score 118
Graphic Designer |

Lynn Ho
Decision Communications Pte Ltd
Advertising Agency Singapore

Marc-Carillet's picture

In my Personal Statement, it is really quiet amazing and funny but nevertheless, GOOD work for a job well done. Nice tactics!

Activity Score 21
Charlie_12's picture

They seriously need more doctors in Africa especially Central Africa.

Activity Score 97
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