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Ramadan lantern

Agency Network: 
Published/Aired: 
August 2010
Lee Brown Direct Ad -  Ramadan lantern

Description

The month of Ramadan is celebrated across the Arab world. Hanging lanterns is a tradition all Arabs perform to mark the Holy month. The purpose of this ad was to create an interactive greeting card, one that is unique and stands out. In addition, we wanted to increase traffic on our facebook page.

Direct advertisement created by Lee Brown, Egypt for Lee Brown, within the category: Agency Self-Promo.

Advertising Agency: Lee Brown, Cairo, Egypt
Chief Creative Officer: Samy Elias
Creative Director: Bassem Nadi
Art Director: Sameh Khafagy
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ERROR404's picture

whats "unique" about it? cause you have to cut it and put it together?!

ERROR404
Activity Score 770
design akademie berlin, Hochschule für Kommunikation und Design | FH
samkhafagy@gmail.com's picture

because most of Ramadan greeting cards are usually ordinary greeting cards nothing special about it .. so we designed this one to be more interactive also to increase traffic on our facebook page.

samkhafagy@gmail.com
Activity Score 26
Art Director at Advantage Marketing & Advertising |

Sam Khafagy | Senior art director

Guest's picture

GOOD ONE SAM ... I LIKE IT

Guest
samkhafagy@gmail.com's picture

thanks a lot ..

samkhafagy@gmail.com
Activity Score 26
Art Director at Advantage Marketing & Advertising |

Sam Khafagy | Senior art director

Guest's picture

its really awesome!

Guest
samkhafagy@gmail.com's picture

thanks ..

samkhafagy@gmail.com
Activity Score 26
Art Director at Advantage Marketing & Advertising |

Sam Khafagy | Senior art director

Guest's picture

I like it ) It also have an educational purpose - I'm, not a Muslim, so for me the image used to be the one from news - slaughtering the sheep. This one - lighting a lantern - is a very nice one. Something I can relate. Something most of us can relate.
I like the execution of project.

Guest
samkhafagy@gmail.com's picture

thank you ..

samkhafagy@gmail.com
Activity Score 26
Art Director at Advantage Marketing & Advertising |

Sam Khafagy | Senior art director

rurorjuror's picture

kinda expected

rurorjuror
Activity Score 745
Art Director at Tough Slate Design, Kyiv, Ukraine |

http://coroflot.com/flashback62

Guest's picture

you mean the final lantern was expected when u saw the die-cut?
i think it just because you're in the field of graphic design .. but it's not expected for someone who know nothing' about die-cuts ..

Guest
samkhafagy@gmail.com's picture

you mean the final lantern was expected when u saw the die-cut?
i think it just because you're in the field of graphic design .. but it's not expected for someone who know nothing' about die-cuts ..

samkhafagy@gmail.com
Activity Score 26
Art Director at Advantage Marketing & Advertising |

Sam Khafagy | Senior art director

tirthomitro's picture

hi sam!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

samkhafagy@gmail.com's picture

Hi there ..

samkhafagy@gmail.com
Activity Score 26
Art Director at Advantage Marketing & Advertising |

Sam Khafagy | Senior art director

Guest's picture

thx guys, Happy Ramdan for you all

Guest
Bassem Nadi's picture

Thx guys, Wishing you all Happy Ramadan

Bassem Nadi
Activity Score 23
Art Director at TBWA\RAAD |

- Bassem

samkhafagy@gmail.com's picture

Ramadan Karim Bassem ..

samkhafagy@gmail.com
Activity Score 26
Art Director at Advantage Marketing & Advertising |

Sam Khafagy | Senior art director

Guest's picture

Done to death. It might have been fresh 10 years ago.

Guest
samkhafagy@gmail.com's picture

you saw it before? links plzzzz

samkhafagy@gmail.com
Activity Score 26
Art Director at Advantage Marketing & Advertising |

Sam Khafagy | Senior art director

azahran's picture

Good work man .. ww ramadan kareem

azahran
Activity Score 2
Web Designer/Developer
samkhafagy@gmail.com's picture

Thanks Zahran .. Ramadan Karim ..

samkhafagy@gmail.com
Activity Score 26
Art Director at Advantage Marketing & Advertising |

Sam Khafagy | Senior art director

Guest's picture

good work sam ;)

Guest
samkhafagy@gmail.com's picture

thanks :)

samkhafagy@gmail.com
Activity Score 26
Art Director at Advantage Marketing & Advertising |

Sam Khafagy | Senior art director

alvinpck's picture

Lots of positive comments from guests. Same person?

alvinpck
Activity Score 1467
Art Director
samkhafagy@gmail.com's picture

i really don't know them .. why you thought that? anyway i'm so interested in your opinion about it if you don't mind?

samkhafagy@gmail.com
Activity Score 26
Art Director at Advantage Marketing & Advertising |

Sam Khafagy | Senior art director

Guest's picture

You won't find Ramadan Lanterns outside Egypt in any Muslim or Arab country... so it's basically an Egyptian tradition that it even predates Islam.

Guest
Guest's picture

not true, im from the arabian gulf, the lantern is one of ramadhans symbols, doesnt predate islam, not an Egyptian tradition, well done sam, nice to see a more modern aproach to the lantern instead of the, not boring, but redundant islamic or eastern designs, all the best

Guest
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