Read autism from a different angle

Agency Network: 
March 2013

In Lebanon, there is a very low awareness on autism. We wanted to demonstrate the efforts needed to understand "autism" in a tangible and experiential way. As Children with Autism never look you straight in the eyes, and are most commonly non responsive on an emotional and social level, the press ad requires readers to make the effort of looking at autism from "a different angle" using typographic distortion. This was the only way to read what was in the child's mind. and that is exactly how to approach a child with autism - closely, calmly, and from a completely different angle.

Direct advertisment created by Ogilvy, Lebanon for Lebanese Autism Society, within the category: Public Interest, NGO.

To understand children with Autism, sometimes you have to read them from a different angle.

Advertising Agency: Memac Ogilvy, Beirut, Lebanon
Creative Director: Moe Minkara
Art Directors: May Fawwaz, Jihane Fadel
Copywriters: Moe Minkara, Malek Badreddine
Additional credits: Rima Rizkallah

Comments (5)

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Iman Mansour's picture
Iman Mansour
Activity Score 6

Very original! Something new!

certaintly's picture
Activity Score 3994

looks very superficial to me. taking advantage of a very old recourse just to force the pun of "reading" them differently

kleenex's picture
Activity Score 50528

I .like it.

ThisIsGuerrilla's picture
Activity Score 49

good one...

Inkwell's picture
Activity Score 148

As a parent of an autistic kid, I tell people this all of the time. Kudos to the agency for the demonstration.