The Land Rover Escape Key

Agency Network: 
February 2013

The Land Rover LR4 Escape Key


Every prospective Land Rover adventurer has a day job and spends hours working on their PC every day. We decided to surprise them with the Land Rover LR4 Escape Key. A small object that lets them personalise their keyboard in a special way. Now when they’re at work and routine drives them up the wall, the key will serve as a gentle reminder to escape the everyday. And consider test driving the Land Rover LR4.

Direct advertisment created by Y&R, United Arab Emirates for Land Rover, within the category: Automotive.

Advertising Agency: Y&R, Dubai, UAE
Chief Creative Officer: Shahir Zag
Creative Directors: Shahir Zag, Joseph Bihag
Art Director: Joseph Bihag
Copywriter: William Mathovani
Head of Production: Amin Soltani
Producer: Leng Panganiban
Production Manager: Binnu Cherian
Business Director: Zaakesh Mulla
Account Managers: Pierre Farra, Farid Hobeiche
Account Executive: Dara Al Faqih
Production Company: Pixel Plus Media, DeJavu Dubai
Photographer: Jacqui Nightscales Photography
Post Production Supervisor: Subash Mishra
Retoucher: Gitten Tom
3D Designer / Illustrator: Vineet Naik Parrikar

Comments (12)

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Highest Rated

morse's picture
Activity Score 18024

Very good idea. I would love to receive this one.

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morse's picture
Activity Score 18024

Very good idea. I would love to receive this one.

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Prasad Weerasekara's picture
Prasad Weerasekara
Activity Score 653

yes. like.

bobby666's picture
Activity Score 1460

applause guys... what a simple idea but the impact - ROVishing

hmaffia's picture
Activity Score 746


kleenex's picture
Activity Score 51044

What a good concept.

bakamono's picture
Activity Score 1002

Not sure how this is great. Not all keyboards are the same and removing esc button will umm leave you without an esc button.

And no you can't destroy company property it's frowned upon. Why not send out.....NM.

because therefore it is

Chikoshay's picture
Activity Score 313

don't get what so great about it?
why would i do it?

Nike Diesel's picture
Nike Diesel
Activity Score 13630

cute and tiny idea

raynold's picture
Activity Score 336

Shahir Zag rocks...

flocoq's picture
Activity Score 1426
thedesignaddict's picture
Activity Score 5403

Wow. Done indeed. Same brand even.

wave's picture
Activity Score 471

Done!!! Same brand!!! What a shame!!!