Cup and pen

Agency Network: 
May 2011

To advertise Kern's exceptional Precision Scales, we created some corporate merchandise: a pen that tells you its own descending weight, as you use it. And a cup that tells you - to 7 decimal places - how much it weighs when exactly filled with different drinks weigh - coffee, tea, water and even German Weissbier (office parties only). All measurements conducted by Kern scientists in laboratory conditions.

Direct advertisment created by Wunderman, United Kingdom for Kern Precision Scales, within the category: Electronics, Technology.

Advertising Agency: Wunderman, London, UK
Creative Director: James Nester
Copywriter: James Nester
Art Director: Chris Lawson
Typographer: Kevan Ansell

Comments (9)

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Highest Rated

Kriativity's picture
Activity Score 414

nice nice!where's my cup of coffee?

jackmancer2017's picture
Activity Score 6992

I'm most fond of the pen, cause that's sort of interactive in a way. Coffee cup fits the stationary very well. Smart. Job well done.

morse's picture
Activity Score 18024

The pen is amazing. Well done.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

bhuvneshwar.chd's picture
Activity Score 989

very neat & clean add.

"If you are irritated by every rub, how will you be polished?"
— Rumi

Bife's picture
Activity Score 99


Bob.C's picture
Activity Score 1159

Great continuation of the original idea which was very impressive, see ivan's link. The pen is fun, but I'm curious why only one decimal place. Can't wait to see what you come up with next.

ace85le's picture
Activity Score 3935

love it. clean and effective.


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Kriativity's picture
Activity Score 414

nice nice!where's my cup of coffee?

James Nester's picture
James Nester
Activity Score 6

Thanks for the kind comments. See more bits and pieces from the campaign at and - if you now want your own scientific precision scales try and if you want to know more about Kern & Sohn visit Wikipedia:

:-) James N