Agency Network: 
May 2011
Kern Precision Scales Direct Ad -  Cup and pen


To advertise Kern's exceptional Precision Scales, we created some corporate merchandise: a pen that tells you its own descending weight, as you use it. And a cup that tells you - to 7 decimal places - how much it weighs when exactly filled with different drinks weigh - coffee, tea, water and even German Weissbier (office parties only). All measurements conducted by Kern scientists in laboratory conditions.

Direct advertisement created by Wunderman, United Kingdom for Kern Precision Scales, within the category: Electronics, Technology.

Advertising Agency: Wunderman, London, UK
Creative Director: James Nester
Copywriter: James Nester
Art Director: Chris Lawson
Typographer: Kevan Ansell
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Highest Rated

Kriativity's picture

nice nice!where's my cup of coffee?

Activity Score 414
ivan's picture
Creative Director at Ads of the World
jackmancer2017's picture

I'm most fond of the pen, cause that's sort of interactive in a way. Coffee cup fits the stationary very well. Smart. Job well done.

Activity Score 6992
Copywriter at Editor/Student
morse's picture

The pen is amazing. Well done.

Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

bhuvneshwar.chd's picture

very neat & clean add.

Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

Bife's picture


Activity Score 99
Art Director
Bob.C's picture

Great continuation of the original idea which was very impressive, see ivan's link. The pen is fun, but I'm curious why only one decimal place. Can't wait to see what you come up with next.

Activity Score 1159
Copywriter at Convince Ltd |

= =

ace85le's picture

love it. clean and effective.

Activity Score 3935
Marketing Manager |


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Kriativity's picture

nice nice!where's my cup of coffee?

Activity Score 414
James Nester's picture

Thanks for the kind comments. See more bits and pieces from the campaign at and - if you now want your own scientific precision scales try and if you want to know more about Kern & Sohn visit Wikipedia:

:-) James N

James Nester
Activity Score 6
Copywriter at Ogilvy
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