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Scented holiday card

Agency Network: 
Published/Aired: 
December 2011
Hyundai Direct Ad -  Scented holiday card

Description

Rather than a scented tree for your car, here's a scented car for your tree. Happy holidays from everyone at Hyundai.

Direct advertisement created by Innocean, Canada for Hyundai, within the category: Automotive.

Advertising Agency: Innocean, Canada
Creative Director: Gary Westgate
Art Director: Damon Crate
Copywriters: Matt Beasant, Joe Vu
Illustrator: Damon Crate
Account team: Mark Berardo, Vidas Kubilius, Joel Vitoreno
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Hadrons's picture

great idea. nicely done.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

thedesignaddict's picture

Simple and memorable. Nice twist on the traditional.

thedesignaddict
Activity Score 5403
Art Director at Freelance
MicheleVirgilio's picture

funny idea

MicheleVirgilio
Activity Score 2617
Bianconiglio's picture

why?

Bianconiglio
Activity Score 406
Copywriter
Wordfruit's picture

Not bad :)

Wordfruit
Activity Score 1023
Trichinosis's picture

Great! Wonderful christmas mailing

Trichinosis
Activity Score 204
knucklebum's picture

A complete and utter rip-off. And by another Toronto agency no less. Guess you guys never saw the Applied Arts annual this year?

http://www.appliedartsmag.com/winners_details.php?id=563&year=2011&hea...

Boo on you.

knucklebum
Activity Score 12
tack one's picture

never seen that no. I don't read applied arts, and we researched it. same year, same city. who would do that on purpose?

tack one
Activity Score 16
chuckieT's picture

Second "been done" campaign posted by Innocean Toronto in the past few months. (See Kia.) You guys need to look through more annuals. Or fewer annuals.

And who would hang this on their tree? A MB SLS maybe. But a Hyundai, unlikely.

chuckieT
Activity Score 680
Creative
tweeter's picture

bad form...

tweeter
Activity Score 5
tweeter's picture

bad form...

tweeter
Activity Score 5
djspiralz's picture

nice :)

djspiralz
Activity Score 491
Copywriter
superchaval's picture

great!

superchaval
Activity Score 27
Álvalos Publicidad / Boutique Creativa
dsklan's picture

nonsense at its best:)

dsklan
Activity Score 1926
Art Director at homeshop
andylefty's picture

Not sure who got there first, however really love this.
You can rate this with your honesty.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
RonVerse's picture

hahaha love it

RonVerse
Activity Score 207
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