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Agency Network: 
Published/Aired: 
June 2008
Hyderabad International Convention Center Direct Ad -  Car

Description

When the box was opened, there was a scaled model of a typical wedding car, which in Indian weddings is a very important part of the celebrations.

Direct advertisement created by Mindset, India for Hyderabad International Convention Center, within the category: Professional Services.

Caption

It's the journey of a lifetime. Let it begin in top gear.

Advertising Agency: Mindset Advertising, India
Account Management: Rishad John
Art Director: Bankupalli Ganesh
Copywriter: Mark Samuel
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dasgoodads's picture

Wow. A car in a box. That's it?

dasgoodads
Activity Score 101
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www.dasgoodads.com

kshitijsalve's picture

How boring.

kshitijsalve
Activity Score 25
krautland's picture

what pedestrian wrote that line?
starting in top gear means you'll never move an inch.

krautland
Activity Score 3216
Art Director at erm... no calls please.
lullajeetu's picture

Quite relevant in the Indian context. Good detailing, especially the colour of the car.

lullajeetu
Activity Score 2
Hyderabad
seemalatha's picture

Idea seems to be cool and relevant to Indian weddings, need to see the original box to comment more.

seemalatha
Activity Score 2
ganeshbanku's picture

It's the journey of a lifetime. Let it begin with baraat! Good

ganeshbanku
Activity Score 4
sumanthmani's picture

Strikes the right chord with the Indians.

sumanthmani
Activity Score 2
Hyderabad
mishkaa's picture

which century do u belong to huh?

mishkaa
Activity Score 296
Leamiva's picture

I like the concept, keeping the tradition alive. I would put keys instead of the car in the box. That is how you start your journey.

Leamiva
Activity Score 10
Professional Student!
vinoth's picture

too lame idea for HICC... could have tried something better...

vinoth
Activity Score 48
Marketing Manager
aurobindo's picture

Wow really the wedding car is more demand in the city.

aurobindo
Activity Score 3
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