Agency Network: 
June 2011

The track tape is a very simple, fun and economic way of transforming every single place into a hot wheels ad. Besides, the track tape works as advertising, placed exactly where the target is by the own target market.

Direct advertisment created by Ogilvy, Mexico for Hot Wheels, within the category: Gaming.

Advertising Agency: Ogilvy, Mexico
Chief Creative Officer: José Montalvo
Executive Creative Director: Miguel Angel Ruiz
Creative Directors: Victor Alvarado, Fernando Carrera
Art Directors: Victor Alvarado, Fernando Carrera
Copywriters: Fernando Carrera, Victor Alvarado
Advertiser’s Supervisor: Giancarlo Melloni
Planner: Javier Macías
Account Manager: Alejandra Gómez
Account Supervisor: Pilar Troconis
Producer: Juan Pablo Osio

Comments (7)

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Prasad Weerasekara's picture
Prasad Weerasekara
Activity Score 651

I like this idea....

DBB's picture
Activity Score 1216

Oh no! i wish i would have thought of that!!!

addeluxe's picture
Activity Score 2
welsh523's picture
Activity Score 150

Touche with the Matchbox reference. Still, Hot Wheels continues to do it better. That being said, I was always a Matchbox guy.

Glut's picture
Activity Score 3935

nice, really nice,

sirvan's picture
Activity Score 29860

Cute idea. But not buying the "makes every kids bedroom into advertising" angle. It's just a product. A smart one.


"I love some things, and don't love some other things."

Martijn.'s picture
Activity Score 74

Like the idea!