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Don't drink & drive key chains

Agency Network: 
Published/Aired: 
December 2012
Hot Wheels Direct Ad -  Don't drink & drive key chains

Description

Direct advertisement created by Ogilvy, India for Hot Wheels, within the category: Gaming.

Advertising Agency: Ogilvy, Mumbai, India
National Creative Directors: Abhijit Avasthi, Rajiv Rao
Senior Creative Director: Amitabh Agnihotri, Sameer Sojwal
Creative Group Head: Yogesh Pradhan
Business Director: Ajay Mehta
Account Director: Kankana Ghosh
Designer: Sameer Sojwal
Account manager: Devasmita Halder
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kleenex's picture

Winner!!!

kleenex
Activity Score 51126
Web Designer/Developer
kempinski's picture

Really good.

kempinski
Activity Score 14
Emerson_Morruga's picture

Like

Emerson_Morruga
Activity Score 53
Art Director
Hervshtanah's picture

Amazing!

Hervshtanah
Activity Score 141
Art Director at Art director/ JWT
philips's picture

Such a lame idea being appreciated so much! May i call it a student work or a dumb student work? i think the second one would be the right one. Oh yeah... talking about the applauding comments by my predecessors, it's evident that they are the creators of this dumb piece of work, or may be from the agency which created this $#!t.

philips
Activity Score 50
glutamin's picture

Good work.

glutamin
Activity Score 107
Other
mercedes's picture

Wow! 4 senior creative brains for such a mediocre work!

mercedes
Activity Score 181
Grrrr's picture

Well, any damaged car on the Don't Drink&Drive brief would be alarming... but, as we see, not to everybody.

Grrrr
Activity Score 1961
Illustrator
the_lizard_king's picture

naah... doesn't work for me...

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

ankitadv's picture

good creative

ankitadv
Activity Score 818
Klara K.'s picture

Message like this have a powerful and not nice impact on a person. I wouldn't want to go from a party and be handed MY keys with some new keychain, which is a sign that someone was manipulating my thing without my slightest permission, and get my good mood ruined. It is an important message but the execution is intrusive and will only left people with negative emotion.

Klara K.
Activity Score 3343
Charles University in Prague
Jpglue's picture

Excellent Idea

Jpglue
Activity Score 28
Planner
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