Agency Network: 
January 2008

Direct advertisment created by Grey, Ecuador for Hogar de Cristo, within the category: Public Interest, NGO.

Advertising Agency: Maruri Grey, Ecuador
Creative Directors: Luis Campoverde
Art Directors: Luis Campoverde, Cesar Chica
Copywriter: Pipo Morano

Comments (18)

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peak900's picture
Activity Score 211

I like this idea with the "cardboxbox" ;) Smart and simple it makes the point.

Any already-done-comments?

frankopinion's picture
Activity Score 21

simple. nice.

des4graphic's picture
Activity Score 282

nice. simple

\\Graphic in every where.... look around you!\\

pacciotti's picture
Activity Score 19

nothing beats the feeling of unboxing an ugly box and then finding the ol' ugly drawing inside. crackheads heaven indeed.

sneakyhands's picture
Activity Score 1857

first off, crack is crackheads' heaven.

second, it is a lot of direct mail material that will probably become trash. as brilliant as it is, it's still pretty wasteful. at least that's what i think when i get door-spammed.

Andy-B's picture
Activity Score 280

aaaahhhh. sweet & touchy

SeanMartin's picture

Nice idea, but let's get real: these days, when people send pipe bombs by mail, who's gonna open an unmarked, unaskedfor box?

Javier Ramírez's picture
Javier Ramírez
Activity Score 1243

Pero ¿qué tiene que ver la caja? ¿porqué una caja? la gente no vive en cajas, de hecho sus casas son de caña, no de cartón. Manda entonces una caja de fósforos.
Bastante pobre y predecible el texto.

Chief Creative Director Nexus BBDO

Zeus's picture
Activity Score 906

me gusta!!..., me hubiera gustado más si la caja estuviera envuelta como un regalo o una mejor presentación, ya que así se ve muy informal

vvhisky's picture
Activity Score 116

already done, by me. :(

dico's picture
Activity Score 332

excellent idea!

AERC's picture
Activity Score 61

I'll never open a box whithout any identification. Good idea anyway

Zane's picture
Activity Score 110

Simple and effective

Jon Juan's picture
Jon Juan

Almost everyone will open this. Curiosity is too powerful to deny sometimes, and I doubt that most people live their lives thinking that someone would have a reason to send them a pipe bomb...

losvanvan's picture

Yo le daria un cannes. Gran idea!!!!

gioborde's picture
Activity Score 1387

A mi forma de verlo muestra un problema maquillado. No llega a impactar por mostrar una cruda realidad. Por el contrario, la caja contiene planos de una casa muy comoda. La idea no es novedosa, pero es buena, y de hacerse, tendria mas impacto con planos de una vivienda tan pequeña, incomoda y ausente de necesidades básicas...Con la casa que se dibuja ahi, me motivaría a hacer una igual.


Guest's picture

Love it. Just one thing I thought could have helped: an OE line. I know I always harp on people's lines, but the OE is cardinal to DMs. Perhaps if their label was on the box instead of in the letter. I'd love to see the letter, too.

Guest's picture