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Business cards

Agency Network: 
Published/Aired: 
March 2011
Hip Baby Direct Ad -  Business cards

Description

Business cards for a baby store? Seems kind of dangerous with all those corners. And so, hip baby’s™ baby-proofed business card—a card with protective foam bumpers on each corner.

Direct advertisement created by Rethink, Canada for Hip Baby, within the category: House, Garden.

Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Leia Rogers
Copywriter: Jordan Cohen
Photography: Clinton Hussey
Account Manager: Amy Pelletier
Producer: Kerry Bhangu
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Highest Rated

boom's picture

It's funny, but Rethink, come on with these business cards. I think they did match boxes too. I'm not joking.

boom
Activity Score 160
Art Director
Cordudoy_Boy's picture

I like it!

Cordudoy_Boy
Activity Score 62
Videographer at Cinélande
That One Guy's picture

Really ... who cares? Rubber corners on a business card, now that's revolutionary.

That One Guy
Activity Score 266
University of Houston
Cordudoy_Boy's picture

Babies can hurt them on the corner of a table. These cards are baby-proof like a table with rubber corners.

Cordudoy_Boy
Activity Score 62
Videographer at Cinélande
Boxey's picture

Doesn't have to be revolutionary. Just memorable and elevating the brand, which it does--however slightly.

Boxey
Activity Score 8879
Melaleuca In-House
Olafski001's picture

isn't there a limit on the number of business cards an agency can make?
rethink kinda exaggerates
sorry guys

Olafski001
Activity Score 1193
Copywriter |
dollypoppin's picture

I don't think rubbers at the corners are necessary.

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

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"Nihil sub sole novum"

Themadartist1972's picture

i need to touch i am tactile! it's orgasmic

Themadartist1972
Activity Score 323
Art Director at Euro RSCG 360
Helmet Chrome's picture

Rethink needs to do a business card for doing business cards. They still make ads, right?

Almost cool but I agree, the corners are over-shooting the brand a bit.

Helmet Chrome
Activity Score 260
Art Director
sirvan's picture

All these guys do is business cards.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

boom's picture

It's funny, but Rethink, come on with these business cards. I think they did match boxes too. I'm not joking.

boom
Activity Score 160
Art Director
adgoodie's picture

Hmmm does this store HIp Baby actually sell "baby-safety merchandise"? If so, then this is an excellent idea. But if they're only in selling clothes and stuff then this idea is far removed from what the service actually provides. But I don't know the company so I can't say.

adgoodie
Activity Score 192
Copywriter
fremdscham's picture

Are they rubber? They appear to be polystyrene foam to me. Not quite the baby safe material I would hope for, but the concept does catch my eye.

fremdscham
Activity Score 4
Creative Director
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