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A helping hand

Agency Network: 
Published/Aired: 
August 2012
helpageindia Direct Ad -  A helping hand

Description

Direct advertisement created by Publicis, India for helpageindia, within the category: Public Interest, NGO.

Advertising Agency: Publicis Communication, Mumbai, India
Chief Creative Officer: Ashish Khazanchi
Executive Creative Director: Tushar Kadam
Creative Directors: Vivek Rao, Shahrukh Irani
Art Director: Santosh Sonawane
Copywriter: Manan Pandya
Photographer: Samier Salunke
Account Director: Natasha Kulkarni
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Milan Solanki's picture

normal sticks would be more comfortable to hold

Milan Solanki
Activity Score 994
Copywriter at Spotlight Communication
shahid.h's picture

I haven't see a more uncomfortable stick lately.

shahid.h
Activity Score 256
Copywriter at OgilvyOne Worldwide,Sr. Copy
zebraxas's picture

useless and expensive. not a simple idea nor a good one... FAIL

zebraxas
Activity Score 88
Copywriter
kleenex's picture

WTF!??!?!?

kleenex
Activity Score 51078
Web Designer/Developer
theguy's picture

This design doesn't seem very user-friendly. I can't imagine my grandparents being able to steady themselves with that grip.

And with it being distributed in India, what is up with the skin color of the walking stick hand? Seems almost racist and demeaning...

theguy
Activity Score 4
Creative Director
Knella's picture

like

Knella
Activity Score 150
Alfred Lover's picture

Yeah Good

Alfred Lover
Activity Score 147
baliais's picture

Creepy

baliais
Activity Score 2618
Graphic Designer
sheethalarya's picture

works for me.

sheethalarya
Activity Score 39
Copywriter
hasalaka.th's picture

This is not a suitable design.

hasalaka.th
Activity Score 288
mediamax
bate_palmas's picture

Interesting idea, but I think it looks REALLY weird having all these old people walking around with them

bate_palmas
Activity Score 1479
LittleJoe's picture

Terrible

LittleJoe
Activity Score 345
Graphic Designer at Torino
Mitzi's picture

.. the idea is gud

Mitzi
Activity Score 69
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