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Business Card

Agency Network: 
Published/Aired: 
March 2012
Head2Head Direct Ad -  Business Card

Description

There are head shops in every neighbourhood in every city across the world. Toronto-based Head2Head wanted to produce a value-added product for their clients that wouldn't cost them an arm and a leg. Combining this with the desire to rebrand, Bos, Toronto created a business card that served a dual purpose. Not only does it provide a functional benefit (given that each card contained 5 perforated filters), but it also adds a stickiness factor because the card would be something you'd hold onto and refer to, as frequently as you smoked.

Direct advertisement created by Bos, Canada for Head2Head, within the category: Tobacco.

Advertising Agency: Bos, Toronto, Canada
Creative Director / Copywriter: Gary Watson
Art Director: Jennifer Saunders
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Prasad Weerasekara's picture

I think head massage business card.

Prasad Weerasekara
Activity Score 653
somecopywriter's picture

Very done, they use this technique for reggae and D&B gig flyers here.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
MicheleVirgilio's picture

ehehe sounds good

MicheleVirgilio
Activity Score 2617
mertos's picture

good

mertos
Activity Score 904
Creative Director
chuckieT's picture

Done in same city for identical client. http://www.cardonizer.com/business_cards/friendly_stranger

chuckieT
Activity Score 680
Creative
moteldemoka's picture

Completely identical idea and product. Good catch.

moteldemoka
Activity Score 63
thedesignaddict's picture

If you've never rolled a joint, you probably won't understand this. If you do, you'll immediately understand that it's actually a useful product. Nice work.

thedesignaddict
Activity Score 5403
Art Director at Freelance
kleenex's picture

I love it.

kleenex
Activity Score 51126
Web Designer/Developer
bobby666's picture

bum bum bhole... rock and roll of an idea... good good

bobby666
Activity Score 1460
RMG Connect, India
cannes_l's picture

no no no

cannes_l
Activity Score 112
zarkos's picture

I have seen business cards like this 20 years ago.

zarkos
Activity Score 944
Art Director
mofrorock's picture

Meh

mofrorock
Activity Score 42
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