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The Bulletproof Book

Published/Aired: 
March 2017
Harper Collins Direct Ad - The Bulletproof Book

Description

Entitled The Bullet Proof Book, this campaign is based on a trickery. The objective is to make people think that Harper Collins has really created a bulletproof book.

Then when people try to buy it, the trickery is revealed, we can’t stop school shooting with bulletproof protections, we need to make change.

A whole movement will be created behind the #makechangenotshield to push the politics to think about the real problem: the lack of control and regulation concerning the firearms. Harper Collins will also promote the movement with the book they publish and will give 1$ to the NGVAC for each book bought.

Creative Director / Art Director / Copywriter / Illustrator: Thomas Larthe
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