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Handlebars Calendar 2010

Agency Network: 
Published/Aired: 
December 2010
Harley-Davidson Direct Ad -  Handlebars Calendar 2010

Description

Challenge: Harley-Davidson Numero Uno Milan wanted the 2011 calendar to be the most amazing, something that really describes Harley-Davidson’s world and feelings.

Idea: We didn’t simply create a calendar, we created a trip experience. We gave our calendar handlebars, landscapes, people’s reactions and a subjective point of view, just to let people imagine the experience of riding a Harley-Davidson for 365 days and get them to realize that a Harley-Davidson is the best point of view you can choose.

Direct advertisement created by Grey, Italy for Harley-Davidson, within the category: Automotive.

Advertising Agency: Grey Milan, Milan, Italy
Executive Creative Director: Francesco Emiliani
Head of Art: Francesco Fallisi
Art Director: Gaetano Cerrato
Copywriter: Francesca Andriani
Junior Art Director: Giovanni Nava
Photographer: Giovanni Santarelli D’Angelo
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Dzsoi's picture

Not bad for a calendar but that handle is so ugly, looks like an exercise tool. Why did you think that part was necessary? Perspective and speedometer are enough to send through the first-person experience message. Moreover, nobody is going to act like a fool even in his own apartment to grab that handle on the poster.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
LeeHarvey's picture

Couldn't agree more.

LeeHarvey
Activity Score 3045
Creative Director
dalf22's picture

The handle is the most representative part of a motorcycle, the thing that connects you with the machine... so if you want to recreate the experience, the speedometer is not enough... i think. It's just not another calendar about landscapes..right?

dalf22
Activity Score 10
Colegio San Andrés (Imagen y Admisión)/ Pontificia Universidad Católica del Perú
jackblack's picture

Great. Where can I order one?... yep, that's what I thought. Scam.

jackblack
Activity Score 2357
Art Director
fotdot's picture

Not imagination.

fotdot
Activity Score 673
Creative Director
jackmancer2017's picture

Agree with Dzsoi. Would have been heaps cheaper without the bar too.

jackmancer2017
Guest's picture

One of those quasi-interactive ideas where seeing the handles bars is enough. Like it.

Guest
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