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Letter

Agency Network: 
Published/Aired: 
March 2009
Green Direct Ad -  Letter

Description

Direct advertisement created by Duval Guillaume, Belgium for Green, within the category: Public Interest, NGO.

Caption

Without water, knowledge can't flow.

Advertising Agency: Duval Guillaume, Antwerp, Belgium
Creative Director: Geoffrey Hantson
Art Director: Gilles de Boncourt
Copywriter: Eric Becker
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Guest's picture

waste of water in my eyes... sry

Guest
Guest's picture

Doesn't this seem to defeat the purpose of the message, wasting water to promote the value of it?

Guest
short shorts's picture

So true. If anything, it should have informed people about how wasteful it was to reveal the rest of the messaging.

short shorts
Activity Score 109
Brooklyn, NY |

Spewing Sports Nonsense...
http://shortshorts.tumblr.com/

Guest's picture

this is a good suggestion , would have made it impactful and possibly a winner.

Guest
Guest's picture

And we need to waste a lot of water to read the message about water protection!

Guest
wildbore's picture

yes. waste of water!...pls dont kill dogs 4 awards!

wildbore
Activity Score 749
Creative Director at - - -
Guest's picture

Combien de litres d'eau doivent être gaspillés pour pouvoir lire ce message sur la conservation de l'eau?

Guest
john ler's picture

lol !
15:38
15:40
15:43

And in 2 different languages !
How nice it is to be a guest ;)

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
Guest's picture

jajaja, muy malo.. "no malgastes agua, solo unos litros para leer este mensaje..." el siguiente....

Guest
Madibaman's picture

It's too gimmicky. Apart from the points raised above, it doesn't make people realise just how important water is because it is just so readily available to them.

Madibaman
Activity Score 110
Creative Director
Guest's picture

be water, my friend

Guest
Guest's picture

Nobody would be bothered to do all that stuff.......straight into the recycling bin

Guest
TRICKY's picture

"c de l'humour Belge)))))))

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

lishoyg's picture

hey geoffrey and gillies, good execution guys, just curious to know, whats the printing technique...????

lishoyg
Activity Score 73
Art Director at Art Director
alnore's picture

Stupid

alnore
Activity Score 212
freelance |

all balls, no brains

maashookshee's picture

if each company received this letter and west at lest 3 liters of water its mad if 1000 companies does .. i wish this well never cross the agency building .. no good

maashookshee
Activity Score 414
graphicdesigner. at focus advertising
Wordnerd's picture

pfff 'proving that water really is the source of all knowledge.' - haha.

wasting water for world water day. that's genius, guys! send this a million times to africa and it's perfect.

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

que mal! un gasto inútil de agua

Guest
corndogfuneral's picture

I would agree on the resource waste.

corndogfuneral
Activity Score 1053
Art Director
Guest's picture

This is an AlGore of an idea!!!!

Guest
Guest's picture

this no good, it waste water, no, no good.

Guest
Guest's picture

porqué los publicitarios son tan idiotas!
si han de criticar tanto, hagan cosas q valgan la pena, cosas nuevas, la critica criticona esta bien pero es mejor cuando tenes los aRgumentos y la calidad de hacer mejor lo que criticas... a la gente le importa un premio?, a la gente le importa el comercial q estan pasando en la tele? noooo la gente acude a los medios para entretenerse, no para ver la comunicacion q se hace, la publicidad definitivamente es para publicistas, pues son los unicos q la critica, la comunicacion es exitosa cuando mueve o incentiva a la compra, independiente de la idea o la grafica.... publicitarios, no sean tan falsos, idiotas e ilusos....
entre ellos me incluyo, no por lo idiota, mas si por lo publicitario...
si queres hacer el cambio hacelo primero en tu cabeza, si sos distinto y creativo como pensas que sos....

BK420

Guest
Guest's picture

I don't think that the problem with this is the waste of water, but the fact that people probably won't spend their time finding out what is the secret message. I think is a clever concept and I like the copywriting, but just few people will see it at the end, and won't reach most of the target.

Marcos

Guest
Guest's picture

waste of water.......... bad concept

Guest
Guest's picture

it gives me a msg to waste water on water day.....bad concept.

Guest
Shamail Khadija's picture

no doubt the media is excellent, but using this kind of media for world water day? what a waste? are they trying to show how to waste water on this day? sorry it's not working for me.

Shamail Khadija
Activity Score 64
Art Director at Working |

Shamail Khadija

Guest's picture

me gusta el recurso, pero no era para esta pieza, es contradictorio.

Guest
Guest's picture

que peça absurda.

Guest
Guest's picture

Totalmente contraditório, NÃO FAZ sentido.

Guest
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