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Hitting the target

Campaign
Agency Network: 
Published/Aired: 
November 2008
GP Direct Ad -  Hitting the target

Description

Direct advertisement created by FabraQuinteiro, Brazil for GP, within the category: Professional Services.

Caption

Make sure the other part of this bullet never reaches you.
GP Group. Personal Security.

Advertising Agency: FabraQuinteiro, São Paulo, Brazil
Creative Director: Paschoal Fabra Neto
Art Director: Bruno Cirello
Copywriter: Pedro Araujo Carvalho
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Highest Rated

Guest's picture

Hitting the target!

Guest
everartz's picture

this is hmmm.... different!

everartz
Activity Score 7613
Art Director |

| everartz |

mark09's picture

Very strong message and I think it makes total sense in Brazil. This is a really good direct action.

mark09
Activity Score 90
Guest's picture

Powerful

Guest
Guest's picture

Hitting the target!

Guest
Guest's picture

Wouldn't you be offended? It's a well known mob thing to send a bullet to someone as a threat...

Guest
Guest's picture

I don't think so. Besides, they are offering personal security services to people who actually need it. It's not a threat, it only reminds them about the threats they already have in order to sell their security services. I think it's innovative.

Guest
lateralus's picture

Some situations demands strong messages. I like it.

lateralus
Activity Score 6
Art Director
_yan_'s picture

Really great idea. And it's so simple... Congrats!!

_yan_
Activity Score 162
hari.'s picture

bite the bullet

hari.
Activity Score 375
Copywriter at S&S |

Thats Some Bad Hat, Harry

Guest's picture

Great!!

Guest
theoldman_son's picture

so simple yet really great!!

theoldman_son
Activity Score 317
Art Director
Guest's picture

Strong concept.

Guest
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