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Agency Network: 
Published/Aired: 
August 2010
GNC Direct Ad -  Burn bag

Description

Direct advertisement created by DDB, United Kingdom for GNC, within the category: Health.

Advertising Agency: DDB DM9JaymeSyfu, Manila, Philippines
Executive Creative Directors: Merlee Jayme, Eugene Demata
Creative: Allan Montayre
Assoc Creative Director / Art Director: Gogie Sinson
Copywriter: Biba Cabuquit
Photographer: Mark Nicdao
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Shadow Ops's picture

One Show Merit...Maybe bronze...nice work lads

Shadow Ops
Activity Score 148
Copywriter |

Let's keep advertising fun

thedesignaddict's picture

Love it. What's up with the logo? Looks very similar to GMC, no?

thedesignaddict
Activity Score 5403
Art Director at Freelance
atb2005's picture

One of the very best examples of bagvertising I've seen!

atb2005
Activity Score 13557
jackmancer2017's picture

Smart ;-)

jackmancer2017
CommandZ's picture

Well done. A nice touch of experiential.

CommandZ
Activity Score 2498
Creative Director
Guest's picture

And I bet they could afford to make about 3 of these.

Guest
Shadow Ops's picture

I bet these were super cheap...especially in the Far East all this type of stuff is produced out of Hong Kong...

Shadow Ops
Activity Score 148
Copywriter |

Let's keep advertising fun

Guest's picture

to me the red bit makes it look like a severed torso. WTF on the sliver of red shirt being visible...? get rid of that and it would be pretty decent.

can't see how this works that great though - if they get the bag after they buy the product. the bag isn't going to make them buy more product at that point.

still a good idea - but more as a novelty item. as advertising, meh.

Guest
LeeHarvey's picture

You're right about the red part, but I think it's very clever advertising, or 'bagvertising' (thanks atb2005).

LeeHarvey
Activity Score 3045
Creative Director
Guest's picture

advertising sells. can't see this selling anything. IMHO.

it is clever though.

Guest
La Vita è bella's picture

nice work, interesting ;)

La Vita è bella
Activity Score 48
Art Director at ogilvy mumbai
Guest's picture

very good

Guest
Moonshark's picture

nice one

Moonshark
Activity Score 139
ideafreak's picture

kudos guys
great out of the bag creativity

ideafreak
Activity Score 20
Copywriter at TCC Chennai
LeroyChristian's picture

smart

LeroyChristian
Activity Score 392
Other at Nanyang Academy of Fine Arts
sxhizo's picture

If you want to lose weight - CRUSH YOUR WAIST! ... nah, kidding.

Nice idea.

sxhizo
Activity Score 38
Art Director at Lucideas
Guest's picture

Done before by impact BBDO Beirut, and it won in MENA Crystal Award.
La pompe move ur ass.

Guest
Guest's picture

wow

Guest
Guest's picture
Guest
pajaro's picture

Really clean and simple. and also effective

pajaro
Activity Score 69
Illustrator
Sushi lover's picture

clever, smart, cool, awesome... what else I can say? love it!

Sushi lover
Activity Score 907

Dream needs to be big!

Guest's picture

Very Awesome!
I'm from the agency CASANOVA in Brazil, and everybody here loved it.

Guest
Guest's picture

Great idea! I love it! ^.^

Guest
Guest's picture

super. awesome. fabulous and i am loving it :) congratulations team

Guest
Chris's picture

great, should pick up some metal.

Chris
Activity Score 1935
Art Director
Guest's picture
Guest
Hibon's picture

Not easy to "think new":-)....still this one works well.

Hibon
Activity Score 3734

Simple ideas are the best !

Guest's picture

Oh snap! the one after the link is heaps better, this one is shit.

Guest
Guest's picture

que ortiva, pero si

Guest
Billoughsby's picture

So the bag makes you lose weight? Isn't that overpromising?

I know. Just kidding. I was pretending to be from another planet.

Billoughsby
Activity Score 5144
Art Director |

That's it.

Anonymous Author's picture

Great bag idea. Great idea to invent pills to make you lose weight too.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

smileprakash's picture

great thought, amazing

smileprakash
Activity Score 28
Graphic Designer at instructor
Guest's picture

Great idea! The only problem is, when you see the bag being closed (the waist being reduced thanks to the product) you've already bought the product so it doesn't really convince you to buy it..

Guest
luciacfc's picture

(this was me)

luciacfc
Activity Score 744
wirosableng's picture

nice work

wirosableng
Activity Score 12
Art Director at CMMbrand
Guest's picture

Innovative

Guest
zero27's picture

Very nice. I agree about the low selling value of this, but I guess it's supposed to be more like a gift to keep client's fidelity to the product. It would work here in Brazil, I'm sure.

zero27
Activity Score 52
Graphic Designer at zero/27 design |

--
zero/27 design
http://zero27.com.br

Janae's picture

Good idea. But I supose her legs will look not so skiny, when the bag is full. ;)

Janae
Activity Score 385
Guest's picture
Guest
chirag's picture

gymming crop!!

chirag
Activity Score 52
Planner at brandtree
Shridevi's picture

Very nice :)

Shridevi
Activity Score 184
Graphic Designer
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