Agency Network: 
March 2013

GEOlino MELTDOWN - The first board game that melts


GEOlino, the German science magazine for children, wanted its young readers to experience the effects of global warming. Not with dry-as-dust theory, but in a completely child-oriented way. That’s why we’ve developed MELTDOWN – the first board game that melts. The aim of the game is to take a polar bear family from the permanent ice floes to safety on the mainland. It’s a race against time, as the way leads across real, slowly melting ice floes, which children can make themselves with the accompanying mould, a bit of water and a freezer compartment. The chunks of ice are arranged on a blue polar sea sponge to form a small Arctic. The sponge is used as the game board and absorbs the melted ice at the same time. Now you can start saving polar bears. MELTDOWN makes children experience the effects of global warming in a playful way. Without any wagging finger – just one hand to roll the dice.

Direct advertisment created by Kolle Rebbe, Germany for GEOlino, within the category: Public Interest, NGO.

Advertising Agency: Kolle Rebbe, Germany
Executive Creative Director: Sascha Hanke
Creative Directors: Thomas Knüwer, Rolf Leger, Tom Schoeps
Art Direction / Design: Rolf Leger, Thomas Knüwer
Text: Oliver Ramm
Producer: Martin Lühe
Account Manager: Philipp Kukemüller, Katrin Becker

Comments (11)

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Huub's picture
Activity Score 248

Such a cool and fresh idea.

morse's picture
Activity Score 18024

Wow. Very nice. Is this game available to buy?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
Activity Score 50174

If not it MUST!!!

dsklan's picture
Activity Score 1926

chapeau!!!! I'm very jealous...:)

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673


Love creating ads..

el-que's picture
Activity Score 65


wanna help a fellow? start with what's in your hand.

catamantis's picture
Activity Score 133

innovative and problem solver

crazy for creation....

the_lizard_king's picture
Activity Score 1257

Beautiful. That is indeed a brilliant idea.

And then GOD said...
Let there be creativity!!!

rauliten's picture
Activity Score 393

Cool! ;D

Der Dada's picture
Der Dada
Activity Score 35

First and so brilliant!

Orlando Andrade's picture
Orlando Andrade
Activity Score 124

This is one of those...genius.