Banana Comic Week 2013

Agency Network: 
November 2013

Fyffes Banana Comic Case


Children in industrialized nations are eating too much fast food and sweets. The result: diabetes and adiposity. To change this FYFFES initiated a global campaign: The “Banana Comic Week 2013”. In collaboration with the famous CARLSEN Comics the comic-hero “FYFE” was developed – a boy who turned into a superhero by eating a banana. For the very first time and with the help of an innovative laser-print technique six different comics were printed on banana skins. The “Banana Comic Week 2013” were a great success in each of the 9 countries and every school and convinced children and parents how delicious and powerful bananas are.

Daniele DelNero

Direct advertisment created by Serviceplan, Germany for Fyffes, within the category: Public Interest, NGO.

Advertising Agency: Serviceplan, Munich, Germany
Client Account Director: Michaela Schneider
Agency Account Directors: Julia Garving, Tamara Jonescheit, Chris Kunzendorf
Global Chief Creative Officer: Alexander Schill
Executive Creative Directors: Henning Patzner, Cosimo Moeller, Till Diestel
Copywriters: Valerie Koch, Claudio Keleminic
Art Director: Stefanie Paulus
Creative Producer: Florian Panier
Production Companies: Neverest
Production Companies: Schneidereins Medienproduktion
Graphic Designers: Franziska Stroehle
Illustrator: Flix Carlsen Comics

Comments (8)

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darkobosnar's picture
Activity Score 119

I love it!

Wordnerd's picture
Activity Score 6692

Nice but seems to be incedibly expensive.

("Tim and Struppi" is Tintin for the rest of world btw.)

vlads's picture
Activity Score 541

great iniciative i think this goes to cannes! ;)

Edoz's picture
Activity Score 271

Meravigliosa iniziativa, grandi!

kleenex's picture
Activity Score 50174


kurtberengeiger's picture
Activity Score 7318

LOL! Tim AND Struppi! In English!

Locpoc's picture
Activity Score 173


cagkanyuksel's picture
Activity Score 592

Simple and nice.