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Agency Network: 
Published/Aired: 
February 2009
Fundação Tênis Direct Ad -  Balls

Description

Direct advertisement created by Escala, Brazil for Fundação Tênis, within the category: Public Interest, NGO.

Caption

Tennis can get a lot of kids out of the streets.

Advertising Agency: Escala, Brazil
Creative Director: Eduardo Axelrud, Régis Montagna
Art Directors: Diego Wortmann, Gustavo Foppa
Copywriter: Marcelo Rosa
Account Supervisor: Camila Gonçalves
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khalsain's picture

well....ok idea

khalsain
Activity Score 264
ad agency
Guest's picture

old idea, had been done before, but in a better way!

Guest
Guest's picture

oq eh esse tio andando de z3? que viajem...

Guest
sirvan's picture

I love how "traditional" agencies are doing essentially PR these days, and even bad, flat ideas are suddenly SO FRESH!! Because it's not a PR agency that did it. Or a direct agency. Or an events agency.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Chris's picture

nothing great

Chris
Activity Score 1935
Art Director
Guest's picture

here i thought, kids where on the streets not in the streets, ow well

Guest
corndogfuneral's picture

good cause. What's with the Tennis balls though? What'd I miss?

corndogfuneral
Activity Score 1053
Art Director
Guest's picture

wtf? dont you know how to read? wtf r u doing here?

Guest
Guest's picture

Idéia ruim e sem conceito.

Guest
Guest's picture

the kids might cause an accident or they can be hit by cars in dong this.

Guest
matks's picture

Also I don't believe in the numbers in outcome section. They're out of a blue.

matks
Activity Score 476
Advertising
Guest's picture

Ok.. just to give more direction to everybody. In Brazil, little kids who lives on the streets try to collect some money from drivers at the lights. When you stop, they go in front of your car and start doing some tricks, etc, with the tennis balls, hoping you cans pare some changes. So the campaign make sense, considering all that it's focused on taking those kind of kids out of the streets.

Guest
Guest's picture

I was writing that before i see your comment lol.

Guest
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