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Agency Network: 
Published/Aired: 
October 2012
Four Directions Direct Ad -  QR Cookies

Description

Electronic book store "Four Directions" is an environmentally friendly business. Naturally, the book store was looking for ways to advertise offline that wouldn't be harmful to the environment. Rather than using printed flyers to distribute a QR code, Grey Hong Kong invented an environmentally friendly advertising medium with only HKD40,000 budget- QR cookies.

Direct advertisement created by Grey, Hong Kong for Four Directions, within the category: Media.

Advertising Agency: Grey Group, Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: Kym Ma, Jeff Tsang
Copywriter: Kristie Chen
Art Directors: Jeff Ng, Dia Nip
Typographer: Jeff Ng
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Highest Rated

DesignDine's picture

Not bad.... looks kinda plastic anyway!

DesignDine
Activity Score 1313
Art Director at UK |

http://designdine.co.uk

DesignDine's picture

Not bad.... looks kinda plastic anyway!

DesignDine
Activity Score 1313
Art Director at UK |

http://designdine.co.uk

kleenex's picture

nice concept.

kleenex
Activity Score 51098
Web Designer/Developer
Klara K.'s picture

QR codes doesn't really work that much.

Klara K.
Activity Score 3343
Charles University in Prague
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