Changing Perspectives | Changing Futures

Agency Network: 
March 2010

The word, Rwanda, immediately brings to mind thoughts of war, destruction and genocide. With this flip book an image of war turns into an image of hope. It changes the viewer¹s perspective from the past to the future in the same way an education can change a child¹s future from despair to hope. The book is being distributed in multiple locations to raise awareness and donations for this important cause.

Direct advertisment created by JWT, United States for Foundation Rwanda, within the category: Public Interest, NGO.

You can't erase the past. Help write a better future.

Advertising Agency: JWT, Atlanta, USA
Creative Director: Carl Warner
Art Director: Jeff Harter
Copywriter: David Cohen
Photographer: Brad Kaye
Retoucher: Tom Janousek

Comments (4)

Log in or register to post comments
Hibon's picture
Activity Score 3734

Good idea...but the world dont believe on these kind of "help solutions" anymore. The best way to help is to help some African leaders to be MORE responsible in their country and build the future spending more money on school education.( first step for Africa future ) ...

Simple ideas are the best !

Mongoose's picture
Activity Score 4961

I totally agree with you!

Make the logo Bigger and the black, Darker!

Guest's picture

cool post.

lynnholilin's picture
Activity Score 118

the headline is very well written and it goes brilliantly with the flip book imagery :-)

Lynn Ho
Decision Communications Pte Ltd
Advertising Agency Singapore