Agency Network: 
February 2011

Direct advertisment created by Centigrade, France for Forbo, within the category: Industrial, Agriculture.

Flotex looks like a carpet but cleans like a resilient
How easy is Flotex to clean? Peel here

Advertising Agency: Centigrade, Europe
Art Director: Ron Strik
Copywriter: David Wilkinson
Photographer: Peter Verver
Retouching: Joost Schrover

Comments (8)

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tirthomitro's picture
Activity Score 2758

leo burnett india - tide - cannes - last year

they showed me a picture & i laughed
dignity has never been photographed

jackblack's picture
Activity Score 2357

Okay. It's DM.

Molecule's picture
Activity Score 435


bobby666's picture
Activity Score 1460

done to death fellas... though no offence meant...

CuriousPencil's picture
Activity Score 4225

So is it a carpet or a resilient? Does it coagulate coffee into a peel-off strip? Or does the cleaner have to mop it up with water to leave no stain, like other me-too products that only make things quicker and easier, not instant like this ad unrealistically suggests. I see the temptation to paint the product as perfect to make a point, but this takes it a bit too far. Surprised the client didn't say "Well, you know, it's not *that* easy really..." Plus it's a very obvious idea.

ronstr's picture
Activity Score 140

@ CuriousPencil: You just couldn't resist couldn't you! ;-) anyway, always enjoying comments longer than 10 words!

AssassinX's picture
Activity Score 1329

Oh gosh, I thought it was a sanitary pad in the picture.

Andilbf's picture
Activity Score 4

Forbo floors are almost as resilient as the ad shows, if only such a cleaning method were possible :P

Looking for a new floor? Buy carpet online from my site, see if you find something you like :)