Ice cube mold

Agency Network: 
January 2008

Direct advertisment created by FCB, Brazil for Fiat, within the category: Automotive.

Mille. Now with air conditioning.

Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Sidney Araújo
Art Director: Sidney Araújo
Copywriter: Ricardo John

Comments (6)

Log in or register to post comments
Nanel's picture
Activity Score 283

great idea, but making this effort to announce that the car has air conditioner? doesn't every car comes with air conditioner?

when i first saw this i tought that it was going to say something like The New Fiat Mille. Really Cool

anyways, cool idea

muxa's picture
Activity Score 602

"doesn't every car comes with air conditioner?" Not in Brazil. Most of our more selled cars are what we call "popular", without air, automatic locks and windows.

BachBern's picture
Activity Score 106

The problem is that you say that you sent this to "trendsetters" who DO have cars with air conditioner.
The message does not reach the "populars"

AlphaDog's picture
Activity Score 265

Lame Scam

laverda's picture
Activity Score 2

Did the same thing for VW Polo eight years ago + left a lifesize one in a london street to slowly melt.
It won a few awards!

PahaKeisari's picture
Activity Score 15

Life size VW Polo that melt :) That's a nice one :)