Waste not, want not

Agency Network: 
March 2011

Direct advertisment created by Bray Leino, United Kingdom for Fareshare, within the category: Public Interest, NGO.

Join us for our ‘Waste not, Want not’ evening dinner
Here at Fareshare we want to reduce the amount that’s bagged up and binned. Especially when it comes to the 8.3 million tonnes of food that’s sent to landfill each year. It’s a real heartburning issue for us, as most of this food is in date and can be redistributed to organisations that work with the needy or hungry in our local community. So for starters, we’d like to invite you to join us for a Black. Tie evening dinner where you can taste for yourself what many disadvantaged people could be missing out on if all this perfectly good food ended up in the bin.

Advertising Agency: Bray Leino, Bristol, UK
Creative Director: Jack Kramer
Art Director: Anthony Webber
Copywriter: Adam Bodfish
Additional credits: James Robertson

Comments (8)

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Roger Keynes's picture
Roger Keynes
Activity Score 5498

Roger that. :)

The Jobless Writer
Will Think for Salary

morse's picture
Activity Score 18024

Nicely done!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

MK-tessa's picture
Activity Score 216

I like it. I just hope they encourage to recycle the packaging.

Taylormade's picture
Activity Score 408

A letter or email would have produced a lot less waste. Hopefully this doesn't win any trophies that would be additional waste.

Bill Me Now's picture
Bill Me Now
Activity Score 180

Like it!

As goes being more wasteful than an email, I think the ends justify the means. If this DM piece causes say, 100 people to waste less where an email may influence 0, if nothing else it'll be a wash with the materials used to fabricate this idea. Though not a complete wash considering this concept has more lasting power and potential for word of mouth message spreading than a traditional letter or email would.

Glut's picture
Activity Score 3935

very good. Simple, to the point.

Johnson.A's picture
Activity Score 43

I want that bow-tie!

just Owen's picture
just Owen
Activity Score 12

yeah was thinking sending out tons of packaging kind of goes against the idea of saving material and energy, but again the ends will probably justify the means, hopefully, i assume, maybe, not sure.