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Trojan T-Shirt

Agency Network: 
Published/Aired: 
August 2011

Description

EXIT-Deutschland, an organisation providing support for people dropping out of right wing movements in Germany, handed out what appeared to hardcore t-shirts (message: Hardcore Rebels. National and Free.) last August at the Rock Fuer Deutschland festival run by Germany’s right wing NPD party. Members of Exit Deutschland dressed up as Nazis and passed 250 of their shirts to festival visitors. Once the guys came home after the Festival and washed their shirts the shirt revealed a different message: “Was dein t-shirt, kan kannst du auch” (If your T-shirt can do it, so can you.), and the message “We’ll help you break with right-wing extremism”, and a contact number for Exit Deutschland.

Direct advertisement created by Grabarz & Partner, Germany for EXIT-Deutschland, within the category: Public Interest, NGO.

Advertising Agency: Grabarz & Partner, Hamburg
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Highest Rated

mayfourth's picture

Nicely Done.

mayfourth
Activity Score 8
CuriousPencil's picture

Inspired, inspirational, smart and well-deserved of all the praise.

CuriousPencil
Activity Score 4225
Copywriter
kleenex's picture

A winner of an idea.

kleenex
Activity Score 51098
Web Designer/Developer
alausa's picture

Free T shirts never worked so good.

alausa
Activity Score 1420
Creative Director at Noah's Ark
Nike Diesel's picture

Either this is a re-post, or sth extremely similar has been done before, right?
And, Yes. I can see it's been published in August 2011.

Nike Diesel
Activity Score 13630
Art Director
somecopywriter's picture

This is an amazing idea that deserves all the silverware it has and will win in future, kudos to the creative genius behind this one.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
el-que's picture

nice

el-que
Activity Score 65
Creative Director at ONEWILDCARD |

wanna help a fellow? start with what's in your hand.

raulbanderas's picture

this is very very good congrats!

raulbanderas
Activity Score 357
mayfourth's picture

Nicely Done.

mayfourth
Activity Score 8
rosshoodies's picture

Awesome and creative way to get one's message across. So powerful and innovative as it holds a strong content. It is saddening to a point for the people who are trapped but the shirt when united with others wearing it, the message will come off as crystal clear..

rosshoodies
Activity Score 6
PahaKeisari's picture

Only bad thing about the campaign is that it wasn't invented by me :) But that's small potatoes :)

PahaKeisari
Activity Score 15
Art Director / pH Negative
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