Existea Pure-meter Tea Bag

Agency Network: 
August 2010

Direct advertisment created by Existcomm, Indonesia for Existcomm, within the category: Agency Self-Promo.

Advertising Agency: Existcomm, Yogyakarta, Indonesia
Creative Director: Margareta Wulandari
Art Director: Nanda Giftanina
Copywriter: L. Acynthia Putri

Comments (9)

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Guest's picture

is it made to be clear? How does it work?

velle's picture
Activity Score 1550

Seriously, how does this work? Don't all tea have a tinge of colour?

vanMeter's picture
Activity Score 80

Im guessing the water is always tinted, so that the message is all need to reflect on their sins because nobody is pure of heart. I have never seen nor heard of clear tea, I believe it is impossible.

pu3's picture
Activity Score 10

It is made to be clear. The tea leaves were boiled a couple times before being packed. And the teabag was made from thicker fabric. So if you dip it to the water, there's no color.
@vanMeter: The objective is to greet Moslem people and make them self-reflect, but NOT in an accusing way (by showing tinted water / saying "hey your heart is not pure"). Because the greeting cards were received on the Eid Mubarak, where Moslem people apologize and forgive each other, after 1 month of fasting and praying. So on the big day, people already have "pure heart", it's a common belief of Indonesian Moslem.
So this is basically the interactive version of the very common Eid Mubarak greeting cards sold in the stores.

velle's picture
Activity Score 1550

oy vey, won't they be disappointed that there's no actual tea to be enjoyed after the effort of boiling the water?
will that disappointment lead them to ignore the message?
people can be rather selfserving, even as they try to think of others.
but then again, im not Moslem.

pu3's picture
Activity Score 10

The tea was sent as an interactive greeting card, the directions printed on the package clearly direct them to use it as a "pure-meter", not to drink it. People expect to see a clear water because they expect to be told "oh you're heart is already pure". So they'll know it wasn't meant to be drank.

Ograiba's picture
Activity Score 35

But I like to drink a cup of tea in the afternoon. :D

byzade's picture
Activity Score 129

i like tea of Karadeniz

agatur's picture
Activity Score 78

i don't like tea