The art of negotiation

Agency Network: 
September 2012

From July 2012, businesses in South East Queensland would no longer have access to regulated electricity tariffs. Good news for energy providers. Bad news for the businesses who now had to negotiate a market contract with their provider. Enter ERM Business Energy. As Australia's only specialist business energy retailer, they were in a prime position to remind businesses that they were the best alternative to painful negotiations. And Junior did just that with a DM campaign targeting CFOs, CEOs and procurement officers.

Direct advertisment created by Junior, Australia for ERM Business Energy, within the category: Industrial, Agriculture.

Advertising Agency: Junior, Brisbane, Australia
Creative Director: Jonathan Drapes
Art Director: Blake Duerden
Copywriter: Kelly Denning
Account manager: Candice Koffke

Comments (5)

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Activity Score 288


Aitor Borras's picture
Aitor Borras
Activity Score 245

Good but... Read books!! ;)

Creative Director.

kleenex's picture
Activity Score 51044

nice idea.

venom_elite's picture
Activity Score 772

Tough brief.

Cool execution.

Junior are a great agency.

torontose's picture
Activity Score 393