The art of negotiation

Agency Network: 
September 2012
ERM Business Energy Direct Ad -  The art of negotiation


From July 2012, businesses in South East Queensland would no longer have access to regulated electricity tariffs. Good news for energy providers. Bad news for the businesses who now had to negotiate a market contract with their provider. Enter ERM Business Energy. As Australia's only specialist business energy retailer, they were in a prime position to remind businesses that they were the best alternative to painful negotiations. And Junior did just that with a DM campaign targeting CFOs, CEOs and procurement officers.

Direct advertisement created by Junior, Australia for ERM Business Energy, within the category: Industrial, Agriculture.

Advertising Agency: Junior, Brisbane, Australia
Creative Director: Jonathan Drapes
Art Director: Blake Duerden
Copywriter: Kelly Denning
Account manager: Candice Koffke
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Activity Score 288
Aitor Borras's picture

Good but... Read books!! ;)

Aitor Borras
Activity Score 245
Creative Director at ROAD Publicidad |

Creative Director.

kleenex's picture

nice idea.

Activity Score 51098
Web Designer/Developer
venom_elite's picture

Tough brief.

Cool execution.

Junior are a great agency.

Activity Score 772
Art Director
torontose's picture


Activity Score 393
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