Agency Network: 
November 2008

Direct advertisment created by Saatchi & Saatchi, Sweden for Elmsta 3000 Horror Fest, within the category: Recreation, Leisure.

Advertising Agency: Saatchi & Saatchi Stockholm, Sweden
Creative Director: Gustav Egerstedt
Art Directors: Alex Slagare, Mårten Hedbom
Assistant Art Director: Afshin Moeini

Comments (26)

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Guest's picture

v nice

Dale's picture
Activity Score 370

You do realise you linked to an envelope that consisted of a shark fin being cut off to highlight the problem of finning sharks, right? I'm hoping it's just that it's Friday and you got a bit liquored up before coming on AotW and linked to the wrong thing.

Because you wouldn't be suggesting that things that 'cut' envelopes and use 'blood' to make a statement about 'anything appropriate' are all done. Right? I hope not, because I imagine we could find thousands of ads in envelopes, thousands more that require cutting and several thousand more that actually use blood. Should advertising henceforth refrain from envelopes, executions that involve tearing/cutting and imagery that utilises blood?

I know I shouldn't have bothered with this reply but these stupid guest comments saying 'done' are my biggest pet peeve at the moment. That and people writing 'could of' or 'would of'.

- The only thing more rare than a good ad is a good guest comment -

Guest's picture


Guest's picture


LionMullet's picture
Activity Score 28

Totally agree. Even if the ripping execution has been done before, it makes no difference. It's how the execution relates to the idea, and in this case it's done very well.

nspad's picture
Activity Score 96

Done. And not just done, but done waaaaay better.

Guest's picture

what is it with the lame ideas?


mattndan's picture
Activity Score 953

A better picture could have been used, you can hardly see his neck!

teenie's picture
Activity Score 1894

It's a nice idea, but the execution is a little underwhelming. It doesn't look like blood coming out of his neck. Maybe having a big knife being pulled out of his head or something would have been more impactful...

MINAKA MORI's picture
Activity Score 90

i like it
Don't try to stand out of the crowd; avoid crowds altoghether.

Don't try to stand out of the crowd; avoid crowds altoghether.

andresoli's picture
Activity Score 2

very nice idea!!!! i like de concept wonderful...

tiny_wordz's picture
Activity Score 325

@teenie... hell yeah!!! u r soo rite...

toremisvtorf's picture
Activity Score 3

I agree that doing something like a popping out a giant knife may have been more dramatic, but this is a very nice execution of a simple idea incorporating an underused and cool technique.

I think that the red tear that appears as the invitation is opened is abstract and does acheived the desired effect.

The photo could have been higher res (might be nice to see the other invites), but Saatchi & Saatchi had to secure available hi-res images for all festival invitees, which was probably difficult.

I like it.
Good work.

Dale's picture
Activity Score 370

I'll throw in a dissenting opinion to the naysayers. Please don't go for the dramatic and use knives or blood splatters or anything like that.

I really enjoy the idea and feel the execution is actually pretty damn well done. It's an invitation. People quite often get invitations of the sort where you tear a pull strip. This fits quite well with that and gives a twist that is appropriate for what it's advertising.

I don't have one of these to analyse and neither do you; look at the second photo of the invitation being opened. If that was my face and it was an invitation to a horrorfest, I'm pretty certain it would have impact.

Good job. It must have been a fun project to work on and you guys did well.

- The only thing more rare than a good ad is a good guest comment -

Guest's picture
Dale's picture
Activity Score 370

Why oh why did you post this done comment on the horrorfest ad rather than the fur? At least on that one it would have relevance. This is confusing the execution with the concept. Please allow us advertisers to utilise the envelope.

- The only thing more rare than a good ad is a good guest comment -

NatalieM's picture
Activity Score 1685

That's pretty neat! Suspenseful and fun.

Guest's picture


Yeah. Because an envelope turning bloody when ripped apart is just another envelope, right?

kithubabe's picture
Activity Score 72

can someone throw this guest commenter out pls!
This is a nice piece of work! Subtle and to the point! I like!

funky_frogii's picture
Activity Score 2538

i too like it.very good.

infected by a virus called creative

Infected by a virus called CREATIVE | "And ya I Love Everything" |

Guest's picture

Throwing me out? Why?

I think it´s really good too. It´s not new, that´s all. It´s been done before. But it´s good.

Hibon's picture
Activity Score 3734

Nice idea.

Simple ideas are the best !

gioborde's picture
Activity Score 1387

I agree, its a nice idea. Just an opinion, the slit throat should have been done with pictures that allow this execution, in some you cant see tha neck, those could have been done on the head, it still makes the same point and the result would have been better...but like the idea very much


Guest's picture

nice work

Guest's picture