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Pin-up Calendar 2010

Agency Network: 
Published/Aired: 
December 2010
EIZO Direct Ad -  Pin-up Calendar 2010

Description

EIZO medical imaging high precision displays for the examination and diagnosis of radiographs. Whereas craftsmen are showered with pin-up-calendars at the end of every year, this kind of present is less popular among medics. EIZO breaks this taboo. This pin-up calendar shows absolutely every detail.

Direct advertisement created by Butter, Germany for EIZO, within the category: Electronics, Technology.

Advertising Agency: Butter, Berlin/Duesseldorf, Germany
Creative Director: Matthias Eickmeyer
Art Director: Nadine Schlichte
Illustrator / CGI: Carsten Mainz
Copywriter: Reinhard Henke
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Highest Rated

devvy's picture

Interesting!. I haven't got the chance to see anything like that so far. I guess we should never underestimate the power of medical technology, we should consider ourselves lucky that we can benefit from that.

devvy
Activity Score 3
Guest's picture

Me like :)

Guest
shortafella's picture

cool one.

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

Guest's picture

...die schönsten Frauen kommen immer noch aus Düsseldorf - egal ob real oder via X-Ray ;)

Guest
Dzsoi's picture

Nice one :) At least less photoshopping than in a Playboy.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Guest's picture

i want one!!!

Guest
paumarques's picture

mix entre healthcare i gran consum. m'agrada.

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Hiperion's picture

Smells like Cannes spirit :)

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Shadow Ops's picture

Great...love it. Fun stuff

Shadow Ops
Activity Score 148
Copywriter |

Let's keep advertising fun

iwannatalktosamson's picture

Funny. I like it.

iwannatalktosamson
Activity Score 701
Jamaica Ad School
Guest's picture

pretty nice and diferent, funny too

Guest
keithstoeckeler's picture

Clever. In a saturated calendar market, where most look the same, this definitely stands out.

keithstoeckeler
Activity Score 425
Guest's picture

... and you can see also her breast implants :D

Guest
GX's picture

very different and smart.

GX
Activity Score 144
Creative Director
Guest's picture

Excellent!

Guest
Guest's picture

Smart Idea!

Guest
Guest's picture

Gee I sure am glad that there are no female physicians in the world...

Guest
whatthefudge's picture

Mmm, yummy!

whatthefudge
Activity Score 1266
prs's picture

great concept perfectly executed. loved it.

prs
Activity Score 210
Creative Director at Kathmandu, Nepal |

Don't follow the herd - be yourself!

alexander_bickov's picture

Great. I want it :)

alexander_bickov
Activity Score 3279
Guest's picture

Too HOT!!

Guest
Guest's picture

great and diferent!!!,

Guest
Guest's picture

como puedo tener una copia del calendario pin-up???????????
esta buenisimo!!!!

Guest
Guest's picture

It give me a bone(r).

Guest
Guest's picture

it give me a bone(r)

Guest
Guest's picture

Someone at Ezio shoud suggest the model have a spinal check-up as her lumbar spine is hypomobile and it appears there is some anterior spur formation between L5-S1. She would be appreciative in being able to handle things before they become symptomatic. R.Kelley

Guest
cef's picture

a good idea.
so everybody looks smilar under xray. so nothing to worry for pirelli girls :)))

cef
Activity Score 547
Copywriter
lynnholilin's picture

wow i wonder what they had to go through to get those images :-p

the type design at the start is beautiful :-)

calendar designs are usually so generic and bland, so glad to see one that's exciting and different :-D

lynnholilin
Activity Score 118
Graphic Designer |

Lynn Ho
Decision Communications Pte Ltd
Advertising Agency Singapore
www.decisioncom.com

Cube's picture

funny

Cube
Activity Score 458
Guest's picture

Where can I go to purchase this calendar or at least some prints? These are way awesome

Guest
devvy's picture

Interesting!. I haven't got the chance to see anything like that so far. I guess we should never underestimate the power of medical technology, we should consider ourselves lucky that we can benefit from that.

devvy
Activity Score 3
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