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Agency Network: 
Published/Aired: 
November 2012
Door Step School Direct Ad -  Ink Pad

Description

Door Step School is an NGO that sets up camps in and around the residence of the underprivileged section of the society and runs literacy programs. In India, when it comes to signing on official documents, the thumb impression is a common alternative exercised by illiterate adults. Using design we turned the symbol of illiteracy into a tool to write. A transparent sheet with cut-outs of the alphabets of Hindi (devanagari script) was placed on top of a regular ink pad. This allowed individuals to print their name, using the familiar thumb
impression. The joy of being able to write evoked a spirit to join our program and learn.

Direct advertisement created by Leo Burnett, India for Door Step School, within the category: Education.

Advertising Agency: Leo Burnett, Mumbai, India
Creative Directors: K V Sridhar, Nitesh Tiwari, Vikram Pandey
Art Director: Amit Thakur
Photographers: Kevin Periera, Mugdha Gudhe
Ink-Pad Fabricator: Bhaarat Godbole
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kalankji's picture

creative n nice!!

kalankji
Activity Score 229
Jeelish's picture

brilliant!

Jeelish
Activity Score 52
Copywriter at Mumbai
tirthomitro's picture

TAKE A BOW POPS!!
ALL HAIL LEO!!
THIS IS AN EXAMPLE OF REACHING FOR THE STARS AND
GRABBING THEM TOO!!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

alausa's picture

Impressive!

alausa
Activity Score 1420
Creative Director at Noah's Ark
somecopywriter's picture

Really really good!

somecopywriter
Activity Score 1113
Copywriter at Boomtown
kleenex's picture

LOVE IT!!!!

kleenex
Activity Score 51078
Web Designer/Developer
Siddarth Basavaraj's picture

Terrific idea. Good work fellas :)

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

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