Description
Together with Geometry Global, Domino’s Pizza created a simple and functional solution - a pizza box which can be easily transformed into a bird feeder to store the pizza crust leftovers. A Domino’s pizza is ordered every second in Russia and so the company held the key to helping the birds. As well as an eye-catching design, the pizza box has a simple folding mechanism which enables customers to hook it to a tree.
This professional campaign titled 'The house of crust' was published in Russia in May, 2016. It was created for the brand: Domino's Pizza, by ad agency: Geometry Global. This Direct medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 7 years ago.
Credits
Advertising Agency: Geometry Global Moscow, Russia
Chief Executive Officer: Lau Geckler
Chief Creative Officer: Howard Smiedt
Executive Creative Director: Oleg Tumanov
Head of Art: Anastasia Bukhonkina
Creative Director: Dmitry Evstropov
Account Directors: Anna Gusakova, Irina Makarova
Senior Art Director: Andrey Mousin
Copywriter: Artem Borovik
Producer: Nikita Divaeev
3D Designer: Vladimir Blagiy
Senior Account Managers: Alexey Kostenko
, Elizaveta Smirnova, Mikhail Bulgakov
Illustrator: Alexandra Istratova
Traffic Director: Anna Pelipas
Digital Art Director: Tatiana Kuhl
Illustrator: Evdokiya Gasumyan
Lettering
: Ulia Kuznetsova
Art Director
: Vitaliy Bagov
Stage Director: Alena Koukushkina
