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Agency Network: 
Published/Aired: 
June 2013
Description: 

insight
One of the biggest childhood fears is dark because the dark is where monsters live. We will promote the film Monsters University and his beloved characters in a way that helps children lose the fear.

idea
We created a card that goes in front of headlights of cars that are parked in malls and colleges. Once the beacon is lit, the magic happens.

Direct advertisment created by Propaganda, Brazil for Disney, within the category: Media.

Advertising Agency: Mais Propaganda, Brazil
Executive account: Edjane Rodrigues
Creative Directors: Breno Ribeiro, Renata Rodrigues
Art Director: Breno Ribeiro

Comments (2)

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kleenex's picture
kleenex
Activity Score 51022

cute

punit.rathor's picture
punit.rathor
Activity Score 230

nice

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